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Director of Growth Marketing (Digital Health & Telehealth)

x4 life sciences • United State
Remote
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AI Summary

Lead growth strategy and execution for a high-growth digital health company, driving customer acquisition, retention, and revenue across multiple telehealth brands. Oversee multi-channel marketing, client partnerships, and cross-functional teams to achieve ambitious growth targets. Requires 6-10 years of growth marketing expertise with a commercial mindset and strong analytical skills.

Key Highlights
Own growth performance across a portfolio of telehealth DTC brands, including acquisition, retention, and revenue growth
Serve as primary growth advisor to senior client stakeholders, driving strategic partnerships and performance accountability
Lead cross-functional teams, creative studios, and agency partners to execute high-impact growth initiatives
Key Responsibilities
Oversee growth performance across multiple telehealth DTC brands, ensuring accountability for user acquisition, activation, retention, and revenue growth
Act as the primary growth advisor to clients, building trusted relationships with senior marketing, product, and commercial stakeholders
Lead multi-channel growth programs (paid media, lifecycle marketing, influencer partnerships, content marketing, and affiliate programs) and hold teams accountable to performance goals
Drive creative and conversion optimization initiatives, including testing and improving conversion rates, engagement, and customer lifetime value
Analyze growth performance, campaign effectiveness, and cohort behavior to develop actionable insights and reporting frameworks for clients and internal stakeholders
Technical Skills Required
Growth Marketing Performance Marketing Customer Journey Mapping
Benefits & Perks
Fully remote
Nice to Have
Experience in digital health, telehealth, healthcare technology, SaaS, or high-growth consumer brands
Proven experience managing client relationships or senior stakeholder groups
Knowledge of marketing analytics, CRM, attribution, and reporting platforms

Job Description


Director of Growth


Reporting to: EVP, Growth

Fully remote


About the Role:


A fast-scaling digital health company is seeking a commercially minded, results-oriented Director of Growth to drive customer acquisition, engagement, and revenue performance across a portfolio of high-growth DTC telehealth brands.


Reporting to the EVP, Growth, this individual will act as a strategic growth partner to the company’s clients, owning marketing performance and ensuring successful execution across acquisition, lifecycle marketing, retention, and conversion initiatives. The Director of Growth will work closely with client stakeholders while overseeing internal and external channel specialists, creative teams, and agency partners to deliver measurable business outcomes.


This role is ideal for someone who combines strong growth marketing expertise with exceptional client management skills and a proven ability to lead cross-functional teams toward ambitious growth targets.


Key Responsibilities:


Growth Performance Ownership

  • Own growth performance across a portfolio of client storefronts, with accountability for user acquisition, activation, retention, revenue growth, and overall marketing efficiency.
  • Monitor key performance indicators and proactively identify opportunities to improve results across the customer journey.
  • Translate business objectives into actionable growth plans and ensure successful execution against agreed targets.

Client Leadership & Strategic Partnership

  • Serve as the primary growth advisor for assigned clients, building trusted relationships with senior marketing, product, and commercial stakeholders.
  • Lead regular business reviews, performance updates, and growth planning sessions.
  • Present performance insights, recommendations, and strategic initiatives to executive-level audiences.

Channel & Campaign Oversight

  • Oversee the execution of multi-channel growth programs across paid media, lifecycle marketing, influencer partnerships, content marketing, affiliate programs, and other acquisition channels.
  • Partner with channel owners and agency partners to ensure campaigns are optimized and aligned with business objectives.
  • Hold teams accountable to performance goals, budgets, timelines, and quality standards.

Creative & Conversion Optimization

  • Oversee creative studio team to deliver high quality creative deliverables that perform in marketing channels.
  • Review campaign concepts, messaging, landing pages, and creative assets to ensure alignment with growth objectives.
  • Drive testing initiatives focused on improving conversion rates, engagement, retention, and customer lifetime value.

Performance Analytics & Reporting

  • Analyze growth performance, campaign effectiveness, cohort behavior, and unit economics.
  • Develop clear reporting frameworks and communicate actionable insights to clients and internal stakeholders.
  • Use data to prioritize initiatives and drive continuous improvement across accounts.


Experience:


  • 6-10 years of experience in Growth Marketing, Performance Marketing, Digital Marketing, Lifecycle Marketing, or a related growth-focused role.
  • Experience within digital health, telehealth, healthcare technology, SaaS, consumer subscription businesses, or high-growth consumer brands preferred.
  • Proven experience managing client relationships or senior stakeholder groups.

Growth & Marketing Expertise

  • Strong understanding of acquisition channels including paid social, search, influencer, affiliate, content, and lifecycle marketing.
  • Experience overseeing multi-channel growth programs and managing performance against growth targets.
  • Knowledge of conversion optimization, customer journey mapping, retention, and engagement strategies.

Commercial & Analytical Skills

  • Strong understanding of growth metrics including CAC, ROAS, LTV, retention, conversion rates, activation, and revenue performance.
  • Comfortable analyzing performance data and translating insights into action.
  • Experience using marketing analytics, CRM, attribution, and reporting platforms.

Leadership & Collaboration

  • Experience managing cross-functional teams, agency partners, or channel specialists.
  • Strong organizational skills with the ability to oversee multiple projects and stakeholders simultaneously.
  • Ability to influence and drive accountability without direct management authority.

Communication

  • Exceptional communication and presentation skills.
  • Confident presenting performance updates and recommendations to senior client stakeholders.
  • Able to simplify complex data and growth concepts into clear business recommendations.

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