SEO Manager

Remote (Canada-wide) · Full-time · $75,000–$90,000 CAD

Webserv is a digital marketing agency that helps mission-driven businesses — particularly in behavioral health — grow through SEO, paid media, and conversion-focused web strategy. We're a tight-knit team that values curiosity, ownership, and the kind of work that actually moves the needle for our clients.

This role sites on our Organic Growth team, aside other strong SEO Managers and SEO editors. This is how we look at SEO / Organic Growth:

• SEO is a business growth channel, not a traffic exercise
• Rankings are indicators — admissions are the goal
• Google rewards clarity, credibility, and consistency, not hacks
• Behavioral health SEO requires higher trust, higher scrutiny, and higher standards
• SEO, AEO, CRO, Technical, Local, and Content cannot operate in silos

As an SEO Manager at Webserv, you'll be the strategic lead and trusted advisor for a portfolio of clients. You'll own SEO strategy end-to-end — from technical audits and AI-assisted content optimization to E-E-A-T review, CRO, and the quarterly conversations where SEO performance gets translated into business impact.

This role suits someone who can think like a strategist, communicate like a consultant, and execute like an operator. You'll have real ownership over your accounts, with light-touch collaboration from PPC, Sales, Admissions Ops, and Dev when growth opportunities or larger projects call for it.

• Own SEO strategy and outcomes for your assigned clients — from full audits (technical, content, authority) to prioritized roadmaps tied to client business goals.
• Lead client relationships, including monthly check-ins and Quarterly Business Reviews (QBRs), framing SEO performance in terms of leads, conversions, and revenue impact.
• Track and report on North Star Metrics (NSMs) — translating traffic, keyword visibility, and conversion data into clear "so what / now what" insights.
• Oversee AI-generated content for accuracy, tone, intent, and E-E-A-T alignment; incorporate SME and client insights to reinforce topical authority.
• Drive CRO by analyzing user behavior and improving conversion paths, CTAs, and UX flow. Implement smaller fixes directly; partner with Dev for larger builds.

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• Run technical SEO for crawlability, indexation, Core Web Vitals, schema, and internal linking using Screaming Frog, Ahrefs, GA4, and GSC.
• Identify consultative growth opportunities (upsells, cross-sells) when they're a real fit for the client's goals.
• Contribute to the team by sharing SOPs, case studies, and learnings that raise the bar for everyone.

• Demonstrated experience leading SEO strategy and account management for multiple clients (agency experience strongly preferred).
• Strong technical SEO foundation — comfortable running audits, diagnosing issues, and validating fixes independently.
• Fluency with Ahrefs, SEMrush, Screaming Frog, GA4, GSC, and Looker Studio (now Data studio, again).
• A consultative communication style — you can set expectations, handle objections, and tell a clear performance story.
• Experience working with AI-assisted content workflows and applying E-E-A-T principles.
• Strong project management instincts (Asana, Notion, or similar) — you keep things moving without needing to be chased.
• A growth mindset: you stay current on algorithm updates, AI search shifts, and best practices, and you actually apply what you learn.
• Behavioral health or healthcare client experience is a plus, not a requirement.

This role reports to the Director of Organic Growth and can grow into:

• Senior SEO Account Manager (larger, higher-revenue accounts)
• SEO Associate Director (team leadership and strategic oversight)

• Base salary: $75,000–$90,000 CAD, based on experience.
• Fully remote work from anywhere in Canada.
• [Benefits package — health, dental, vision, paid time off, etc. — to be specified by HR.]
• Professional development budget and access to industry tools/conferences.
  

• Use of AI in hiring: Webserv uses artificial intelligence and automated tools to assist with screening applications, scoring resumes against role criteria, and helping schedule interviews. Final hiring decisions are always made by humans.
• No Canadian experience required: We do not require Canadian work experience. Equivalent experience gained in any country is welcome.
• Interview follow-up: Candidates who are interviewed will receive a status update within 45 days of their final interview.
  

Webserv is an equal opportunity employer. We're committed to building a diverse team and welcome applications from all qualified candidates regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, or disability.

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, accommodations are available throughout the recruitment process for applicants with disabilities. If you require an accommodation at any stage — application, interview, or assessment — please let us know and we'll work with you to meet your needs.

Requirements added by the job poster

• 5+ years of work experience with Search Engine Optimization (SEO)

• 3+ years of work experience with Account Management

• Authorized to work in Canada

• Professional-level or Native english speaker