Senior Brand Manager - CFD/Forex Industry

Job Summary

We are looking for an experienced and creative Brand Manager to lead and strengthen our brand presence within the CFD/financial trading industry. The ideal candidate should have a solid understanding of CFD, Forex, and financial markets, with strong branding and marketing experience. Mandarin proficiency is required to support regional communication and market expansion.

Key Responsibilities

• Develop and execute brand strategies aligned with company business objectives.
• Manage brand positioning, messaging, and overall market presence across online and offline channels.
• Plan and oversee marketing campaigns, promotional activities, and brand partnerships.
• Work closely with KOL, media buying, CRM, design, and content teams to ensure brand consistency.
• Conduct market research and competitor analysis within the CFD/Forex industry.
• Monitor campaign performance, brand awareness, and user engagement metrics.

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• Collaborate with regional teams to localize branding strategies for Mandarin-speaking markets.
• Ensure all branding materials comply with industry regulations and company guidelines.
• Manage and coordinate branding assets, events, sponsorships, and corporate communications.
• Stay updated on industry trends, market movements, and competitor activities.

Requirements

• Bachelor’s Degree in Marketing, Branding, Business, Communications, or related field.
• Minimum 3–5 years of experience in Brand Marketing or Brand Management.
• Prior experience in the CFD, Forex, FinTech, or financial trading industry is a must.

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• Strong understanding of CFD products, trading platforms, and financial markets.
• Fluent in Mandarin and English (spoken and written).
• Strong communication, presentation, and project management skills.
• Creative mindset with strong analytical and strategic thinking abilities.
• Experience handling multi-channel marketing campaigns and brand growth strategies.
• Familiarity with digital marketing, social media branding, and performance marketing is an added advantage.

Preferred Qualifications

• Experience working with international or regional financial brands.
• Knowledge of global market trends within the CFD industry.
• Experience managing KOL/influencer branding campaigns is a plus.

Benefits

• Competitive salary package
• Visa sponsorship provided
• Career growth opportunities in a fast-growing global company
• Dynamic and international working environment
• Annual leave and medical benefits
• Performance-based bonuses