Organic Social Media Manager for iGaming

Our client is a digital services provider operating within the iGaming field that are now looking for an Organic Social Media Manager to join their expanding team in Portugal. You will oversee and grow their organic social presence across various brands and global markets.

Please note, this job is to be worked on - site at the Oeiras' office in Lisbon (Portugal). You can start remotely but a relocation is required after max two months.

Proven experience with iGaming operators is essential for this position. Experience limited to affiliates or providers unfortunately does not meet the requirement.

Responsibilities:

• Develop, plan, and schedule high-impact organic content across various platforms (Facebook, Instagram, TikTok, YouTube, X).
• Adapt visuals, copy, and concepts to fit different brand identities and diverse global market trends.
• Ensure all content is on-brand, high-quality, and tailored to the specific platform it lives on.
• Manage multiple posting calendars simultaneously, ensuring consistent and timely delivery.
• Monitor various social channels and engage with our global communities through active moderation and interaction.

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• Act as the frontline for the brands, escalating customer-service-related issues to the appropriate internal teams.
• Analyze community sentiment and identify emerging global topics or "viral" opportunities.
• Stay at the forefront of global social media trends, platform updates, and emerging content formats.
• Identify opportunities for real-time content that can be scaled across different brands or regions.
• Conduct competitor benchmarking across the global iGaming landscape to keep the brands ahead of the curve.
• Monitor organic performance metrics (reach, engagement, growth) and deliver comprehensive reports.
• Use data to identify what works and propose improvements that can be applied across the portfolio.
• Run A/B tests on formats and captions to optimize organic reach and conversion.
• Work closely with design, brand, and paid social teams to ensure a cohesive 360-degree marketing approach.
• Support various marketing initiatives and product launches with strategic organic amplification.
• Serve as a brand guardian, ensuring that each brand maintains its unique voice and visual identity regardless of the market.

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Requirements

• Experience working within the iGaming domain (mandatory) with 2 years of experience managing organic social media channels such as Facebook, Instagram, TikTok, YouTube, X and emerging ones in a professional capacity
• Fluency in English (mandatory); additional languages are a significant plus.
• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• Strong ability to switch between different "brand voices" and tones quickly.
• Basic design or content editing skills (e.g., Canva, Buffer, CapCut, or Adobe Suite).
• Excellent creative writing skills with an eye for digital storytelling.
• High adaptability: Comfortable working in a fast-paced environment where priorities and brand focuses may change.
• Data-driven mindset with the ability to turn metrics into actionable creative ideas.