Senior Social Media Manager

Candidates based in Jaipur or open for relocation to Jaipur should only apply for the role.

Organization Description:

The ARL Group, bringing to play its decades of process manufacturing expertise has set up one of the world's most advanced technology-led manufacturing facilities spread across a sprawling area of about 400,000 sq. ft. The unit is established considering the global standards of safety and environment parameters and is well-planned with proper storage and working spaces.

Leveraging Breton stone technology, with high-end robotics, programmable design components, best-of-control systems, and more, the Specta team is working to create a spectacular masterpiece in Specta.

Job Description: The Social Media Manager will be responsible for planning, managing, and executing the company’s social media strategy to enhance brand awareness, audience engagement, and online presence. The role involves content planning, campaign management, performance tracking, and coordination with internal and external stakeholders. This role requires a creative and strategic thinker with a passion for the ceramic/quartz industry. The specific responsibilities of the position holder will be (though not restricted to) the following:

• Develop and implement social media strategies aligned with business and branding objectives.
• Manage company social media platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, etc.
• Create, schedule, and publish engaging content including posts, reels, stories, videos, and campaigns.
• Coordinate with graphic designers, photographers, videographers, and content creators.
• Monitor social media trends, competitor activities, and audience engagement.
• Respond to comments, messages, and customer queries in a timely and professional manner.

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• Plan and execute paid social media campaigns and promotions.
• Analyze social media performance metrics and prepare monthly reports.
• Increase followers, engagement, and brand visibility across digital platforms.
• Ensure brand consistency in communication, visuals, and messaging.
• Coordinate with HR and other departments for employer branding and internal campaigns when required.

Required Skills:

• Strong knowledge of social media platforms and digital marketing trends.
• Creativity in content creation and campaign planning.
• Good communication and copywriting skills.
• Basic knowledge of graphic designing tools like Canva, Photoshop, etc.
• Understanding of social media analytics and paid advertising.
• Video editing and reel creation knowledge preferred.

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Qualifications:

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, or related field.

Experience:

• 10-12 years of experience in social media management or digital marketing.

Preferred Tools Knowledge:

• Canva
• Meta Business Suite

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• Google Analytics
• Adobe Photoshop / Illustrator
• Video Editing Tools
• Scheduling Tools (Hootsuite, Buffer, etc.)

Compensation

Salary and other perks would be in line with the candidate's overall present and/or past work experience, knowledge, and skills. No constraint for the right and deserving candidate.

Benefits:

• Competitive salary and benefits package
• Opportunity to work with a leading company in the quartz industry
• Chance to make a significant impact on the company's success
• Collaborative and supportive work environment.