Senior Social Media & Events Marketing Manager

Experience: 8+ Years

Employment Type: Full-Time

Work Mode: Remote

Shift Timing: 6:00 PM 6 3:00 AM IST (US/EST Time Zone Support)

Social Media & Events Marketing Manager

Job Overview

We are looking for a highly motivated and results-driven Social Media & Events Marketing Manager to own and scale our social media presence and event marketing initiatives focused on the US market.

This role is critical in driving brand awareness, demand generation, customer engagement, and pipeline growth for our B2B SaaS product.

The ideal candidate will bring a strong mix of strategic marketing expertise, creativity, execution excellence, and data-driven decision-making, with proven experience in B2B SaaS social media marketing and event execution.

Key Responsibilities

Social Media Marketing

• Develop and execute a complete B2B social media strategy aligned with business goals and demand generation objectives.
• Own end-to-end content planning, creation, scheduling, publishing, and performance tracking across platforms such as LinkedIn, X (Twitter), YouTube, and other relevant B2B channels.
• Create engaging content including:
• Product updates
• Customer stories & case studies
• Thought leadership content
• Employer branding
• Event promotions
• Campaign announcements
• Partner with Product Marketing, Sales, Customer Success, and Leadership teams to align messaging and campaigns.
• Monitor competitor activity, trends, and audience behavior to optimize strategy.
• Manage community engagement including comments, direct messages, and brand reputation.
• Track KPIs such as engagement, reach, CTR, follower growth, and MQL influence, and share insights with stakeholders.
  

Event Marketing (Virtual & In-Person)

• Plan and execute high-impact B2B events including:
• Trade shows
• Industry conferences
• Webinars
• Customer roundtables
• Roadshows
• Partner events
• Manage complete event lifecycle: planning, budgeting, logistics, promotion, execution, and post-event reporting.
• Collaborate with Sales and Partnerships teams to maximize lead generation and pipeline impact.
• Manage vendor relationships, sponsorship discussions, booth planning, event collateral, and negotiations.
• Lead event promotion through social media, email, website, and paid campaigns.
• Track and report event metrics such as registrations, attendance, leads generated, and revenue influenced.
  

Required Skills & Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in B2B SaaS marketing, with strong expertise in social media and event marketing.
• Proven experience managing US-focused marketing campaigns and events.
• Strong understanding of B2B buyer journeys, demand generation, and ABM strategies.
• Hands-on experience with marketing tools such as:
• HubSpot / Marketo
• Salesforce
• Hootsuite / Sprout Social
• Google Analytics
• LinkedIn Campaign Manager

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Event/webinar platforms
• Excellent written and verbal communication skills with strong storytelling ability.
• Strong project management and execution capabilities.
  

Preferred Qualifications

• Experience marketing to mid-market and enterprise SaaS buyers.
• Familiarity with product-led growth (PLG) and high-growth startup environments.
• Experience executing US SaaS events (SaaStr, Dreamforce, INBOUND, etc.).
• Strong cross-functional collaboration skills across Sales, Product, Partnerships, and Leadership.
  
  

About The Company

We are a fast-growing B2B SaaS organization focused on helping go-to-market teams identify high-intent accounts, uncover actionable buying signals, and accelerate revenue growth. Our platform enables sales and marketing teams to focus on the right buyers at the right time, improving pipeline quality and conversion outcomes.

What We Offer

• Fast-growing global work culture with high ownership and impact
• Paid holidays and leaves
• Performance-based bonuses
• Medical coverage
• Company-sponsored training and development programs
• Equal opportunity workplace
  
  

How To Apply

Interested candidates can apply by sharing their updated resume along with relevant portfolio/work samples highlighting social media campaigns and event marketing experience.

Skills: marketo,performance tracking,hubspot,dreamforce,social media,hootsuite,events,abm strategies,hubspot marketing,saastr,sprout social,b2b buyer journeys,salesforce,b2b saas,customer engagement,demand generation,saas,campaigns,marketing campaigns,inbound,google analytics,strategic marketing,brand awareness campaigns,event marketing,enterprise saas,brand awareness,social media strategy,b2b,product-led growth,linkedin campaign manager