Product Marketing Manager for Game Providers and Live Games
We are looking for a Product Marketing Manager to drive content and product marketing initiatives across multiple channels. The role involves managing and optimizing content, improving CTA placements, and tracking performance metrics. The ideal candidate will have strong experience in B2B marketing and digital lead-gen marketing.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
We are looking for a Product Marketing Manager with strong experience with Game Providers / Live Games / Slots Aggregator who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.
Location: office-based in Lisbon, Portugal (relocation supported)
Responsibilities:
- Manage and optimize content across all PESO channels (paid, earned, shared, owned)
- Improve CTA placements and overall conversion flow across content assets
- Execute and optimize content distribution and user activation strategies
- Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
- Own and continuously update website and social media content aligned with SEO and growth goals
- Coordinate cross-functionally with content, marketing, business development, and legal teams
- Identify new opportunities for placements, partnerships, and media exposure
- Work with key Media, managing media buying
- Improve content production workflows for better speed and quality
- Manage and oversee content delivery from external contributors and subcontractors
- Refresh and optimize evergreen content and creative assets
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Requirements:
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- Strong Experience in B2B with Game Providers / Live Games / Slots Aggregator
- 3+ years of experience in marketing
- Strong experience in digital and lead-gen marketing
- Solid understanding of content marketing, SEO, PR, and brand comms
- Experience working with external stakeholders, as SBC, SiGMA, EGR, IGA, GGA, etc.
- Ability to work with briefs and deliver ready-to-publish content
- Experience with marketing tools and performance tracking
- Strong organizational skills and ability to manage multiple stakeholders
- Affiliate marketing/reputation management experience is a plus
- English: B2/C1+ (fluent), additional languages are a plus
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