Director of Digital Marketing

Location: Barbados (Relocation Support Available)

Build the Future of Digital Marketing

We're partnering with a global leader in the apparel manufacturing and wholesale industry to identify an experienced Director of Digital Marketing who is excited by the opportunity to build, transform, and elevate an enterprise digital marketing function.

This is not a traditional campaign management role. It's a unique opportunity to shape the future of digital marketing within a complex global B2B organization by creating the strategy, operating model, governance, and digital capabilities that will support long-term commercial growth.

This position is based in Barbados and is open to international candidates. Relocation and immigration sponsorship will be provided for the successful candidate.

What You'll Be Responsible For

Working closely with Marketing, Sales, IT, Creative Services, Product, and executive leadership, you'll lead the organization's digital transformation initiatives across:

• Digital marketing strategy and organizational capability
• Website strategy and digital customer experience
• CRM and marketing automation
• Customer lifecycle and email marketing
• Digital analytics, KPI development, and performance reporting
• Marketing technology and AI-enabled solutions
• Agency management and digital governance
• Cross-functional transformation initiatives

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Rather than inheriting a mature digital function, you'll have the opportunity to build scalable processes, establish governance, implement meaningful measurement, and create a connected digital ecosystem that drives measurable business results.

What Success Looks Like

Within your first year, you'll help transform a collection of independent digital activities into an integrated, data-driven digital marketing function.

Success will include:

• Establishing a clear digital strategy and roadmap
• Strengthening CRM and marketing technology capabilities
• Improving website strategy and customer experience
• Creating meaningful performance measurement and reporting
• Building governance, operating processes, and best practices
• Partnering across the business to align digital initiatives with commercial objectives

What We're Looking For

We're seeking a leader who enjoys building organizations not simply managing existing programs.

You'll likely bring:

• 10+ years of progressive experience in Digital Marketing, Marketing Technology, Digital Strategy, or Digital Transformation

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• Experience developing enterprise digital strategies and long-term roadmaps
• Strong expertise in CRM, marketing automation, website strategy, and digital analytics
• Experience leading complex cross-functional initiatives across Marketing, Sales, IT, and executive leadership
• Experience managing agencies, technology partners, and external vendors
• A strong ability to translate digital investments into measurable business outcomes

Experience in B2B, wholesale, manufacturing, industrial, or other complex commercial environments is highly preferred.

Who Will Thrive in This Role

This opportunity is ideal for someone who:

• Enjoys building capabilities from the ground up
• Thinks strategically while remaining hands-on when needed
• Leads through collaboration and influence
• Is comfortable bringing structure to ambiguity
• Is energized by solving complex business challenges through technology, data, and innovation
• Wants to make a lasting impact on an organization's digital maturity

If you're looking for an opportunity to shape the future of digital marketing within a global organization and are open to an expatriate opportunity in Barbados- we'd love to connect with you.