Senior Marketing Analyst - Growth Focused

About the Role

We sell to large, established companies where claims are seen as a cost center rather than a strategic business driver. Our buyers are senior, our sales cycles are long, and trust is the currency that moves deals. Growth at Croutch & Associates is not about volume; it is about precision.

We are building a marketing function from the ground up, and we need someone who rigorously tracks performance so we can make confident decisions about what to do next. This role owns measurement and experimentation first, with some channel execution expected.

This is a role for someone who is rigorously analytical first, and a marketer second. You will build the measurement system that the growth function runs on, and you will be honest about what the data does and does not tell us.

This is a full-time, in-office role located in San Francisco, CA. We offer relocation assistance.

WHAT YOU'LL OWN

• Build and maintain marketing measurement infrastructure, UTM tracking, CRM source tagging, pipeline attribution, and channel reporting.

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• Design experiments across channels with clear hypotheses, controlled setups, and honest readouts regardless of outcome.
• Report on marketing performance with intellectual honesty, what is working, what is not, and what we cannot yet conclude.
• Analyze campaign and events data to surface insights that inform budget allocation and channel prioritization.
• Support channel execution, such as LinkedIn campaign setup, as the operational deployment layer.
• Define and standardize funnel metrics so marketing, sales, and leadership are working from the same definitions.
• Identify gaps in our measurement before we spend more money on channels we cannot yet evaluate.

WHAT WE'RE LOOKING FOR

• 0–3 years of experience in an analytical role, the background matters less than the rigor you bring to it.
• You start with the data and let it shape your conclusions, not the other way around.
• Strong grasp of experimentation design, you know what a clean test looks like and why sample size and control conditions matter.
• Comfortable working with marketing analytics tools and CRM platforms.
• Intellectually honest, you are as comfortable reporting a null result as a positive one.
• Clear communicator, you can explain what the data shows and what it does not show to a non-technical audience.
• Comfort with ambiguity, you can make directional recommendations when the data is thin without overstating your confidence.

NICE TO HAVE

• Experience in insurance, finance, or fintech.
• Experience with CRM platforms and marketing automation.
• Experience building measurement infrastructure from scratch rather than inheriting a working system.

OUR VALUES

Ambition. We want to win and push for the highest standard.

Performance. We move fast, think in systems, and make decisions for the long term.

Ownership. When we see a problem, we step up and fix it.