Marketing Automation Specialist

genalpha studios • United State
Remote
Apply
AI Summary

Design, implement, and optimize automated marketing programs. Work closely with marketing, sales, and analytics teams. 3-6 years of experience in marketing automation or lifecycle marketing.

Key Highlights
Design and manage automated marketing campaigns and workflows
Build and optimize lead nurturing programs and email journeys
Manage and maintain marketing automation platforms
Key Responsibilities
Design and manage automated marketing campaigns and workflows
Build and optimize lead nurturing programs and email journeys
Manage and maintain marketing automation platforms
Segment audiences and personalize campaigns based on behavior and data
Collaborate with sales teams on lead scoring and handoff processes
Track campaign performance and optimize for engagement and conversion
Conduct A/B testing to improve automation effectiveness
Ensure data accuracy, hygiene, and compliance within marketing systems
Technical Skills Required
HubSpot Marketo Pardot Google Analytics HTML/CSS Zapier APIs
Benefits & Perks
Competitive salary + performance-based bonus
Health, dental, and vision insurance
401(k) with company match
Generous PTO and paid holidays
Nice to Have
Experience in SaaS, B2B marketing, or demand generation
Familiarity with Salesforce or other CRM platforms
Knowledge of HTML/CSS for email customization
Experience with data integration tools (Zapier, APIs, etc.)
Understanding of GDPR, CAN-SPAM, and data privacy best practices
Experience with attribution modeling and funnel analysis

Job Description


📋 We’re Hiring: Marketing Automation Specialist

📍 Location: United States (Remote)

đź•’ Employment Type: Full-Time

💼 Level: Mid-Level (3–6 years)

🚀 About the Role

We’re looking for a detail-oriented and data-driven Marketing Automation Specialist to design, implement, and optimize automated marketing programs. In this fully remote role, you’ll play a key part in scaling lead generation, nurturing campaigns, and customer lifecycle marketing.

You’ll work closely with marketing, sales, and analytics teams to build efficient, personalized, and high-performing automation workflows.

🎯 What You’ll Do
  • Design and manage automated marketing campaigns and workflows
  • Build and optimize lead nurturing programs and email journeys
  • Manage and maintain marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
  • Segment audiences and personalize campaigns based on behavior and data
  • Collaborate with sales teams on lead scoring and handoff processes
  • Track campaign performance and optimize for engagement and conversion
  • Conduct A/B testing to improve automation effectiveness
  • Ensure data accuracy, hygiene, and compliance within marketing systems
✅ What We’re Looking For
  • 3–6 years of experience in marketing automation or lifecycle marketing
  • Hands-on experience with tools like HubSpot, Marketo, Pardot, or similar
  • Strong understanding of email marketing, lead nurturing, and CRM integration
  • Experience with segmentation, personalization, and customer journeys
  • Familiarity with analytics tools (Google Analytics, dashboards, etc.)
  • Strong analytical and problem-solving skills
  • Excellent attention to detail and organization
  • Ability to manage multiple campaigns and workflows
  • Ability to work independently in a remote environment
  • Must be authorized to work in the United States
🌟 Nice to Have
  • Experience in SaaS, B2B marketing, or demand generation
  • Familiarity with Salesforce or other CRM platforms
  • Knowledge of HTML/CSS for email customization
  • Experience with data integration tools (Zapier, APIs, etc.)
  • Understanding of GDPR, CAN-SPAM, and data privacy best practices
  • Experience with attribution modeling and funnel analysis
🌟 Why Join Us
  • Fully remote work within the United States
  • Competitive salary + performance-based bonus
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Generous PTO and paid holidays
  • Opportunity to scale and optimize marketing automation systems
  • Data-driven, collaborative, and growth-focused marketing culture



Similar Jobs

Explore other opportunities that match your interests

Digital Marketing Specialist

Marketing
•
1h ago
Visa Sponsorship Relocation Remote
Job Type Contract
Experience Level Associate

Twine

United State

Digital Marketing Associate

Marketing
•
7h ago
Visa Sponsorship Relocation Remote
Job Type Full-time
Experience Level Entry level

relayto ai

United State

Content Marketing Manager

Marketing
•
7h ago
Visa Sponsorship Relocation Remote
Job Type Internship
Experience Level Mid-Senior level

archerreview

United State

Subscribe our newsletter

New Things Will Always Update Regularly