Content & Community Specialist

About The Company

Frenus GmbH is a Germany-based market research and execution firm dedicated to empowering organizations with insightful market intelligence, community building, and sales enablement strategies. Our client portfolio includes prominent global brands such as Mercedes-Benz, Deutsche Telekom, Hilti, and Zoom. We specialize in providing tailored solutions within the realms of B2B technology, digitalization, and innovation, helping our clients make informed strategic decisions and foster meaningful connections with their target audiences. Our approach combines rigorous research, innovative methodologies, and a deep understanding of industry trends to deliver impactful results that drive growth and competitive advantage.

About The Role

We are seeking a motivated and detail-oriented Content & Community Specialist to join our expanding marketing team. This role offers an exciting opportunity to shape and enhance Frenus's digital presence through high-quality content creation, research, and community engagement. Working closely with our Senior Digital Marketing Manager, Varun Mehta, and our broader team, you will be responsible for developing compelling content across multiple platforms, including LinkedIn, Beehiiv, and our Webflow blog. Your primary focus will be on researching and analyzing industry-relevant topics, curating engaging posts, and supporting online events that foster community interaction. The ideal candidate will possess a strong understanding of B2B digital marketing, be proficient with AI tools, and demonstrate a passion for technology and innovation.

Qualifications

• Proven experience with LinkedIn as a platform for content dissemination, outreach, or community engagement within a B2B context.
• Proficiency with AI-powered tools such as ChatGPT, Claude, Perplexity, Canva, and Beehiiv, with a clear understanding of their capabilities and limitations.
• Ability to produce high-volume content consistently, managing multiple editions and topics without compromising quality.
• Strong writing skills with a focus on clarity, tone, and audience engagement, particularly for a European B2B audience.
• Fluent in English, both written and spoken, with excellent communication skills.
• Organized, proactive, and able to work independently in a remote environment while maintaining team collaboration.

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• Experience in researching industry trends, analyzing social media content, and supporting online event promotion is preferred.
  
  

Responsibilities

• Identify and analyze high-performing LinkedIn posts from our target customer profiles across key topics such as B2B Marketing, Smart Manufacturing, Next-Gen Vehicles, and PE & M&A.
• Research, structure, and support the publication of 15 bi-weekly newsletter editions across LinkedIn and Beehiiv, ensuring content is engaging, relevant, and visually appealing.
• Draft, edit, and publish summary articles for each newsletter on our Webflow blog, maintaining a clean, concise, and optimized format.
• Stay up-to-date with emerging trends in B2B technology, digitalization, and consulting, distinguishing between noise and valuable insights.
• Assist in creating engaging LinkedIn posts, comments, and community interactions to foster active engagement and brand awareness.
• Support the planning and promotion of online events such as webinars and roundtables, aligning content with our overall marketing calendar.
• Collaborate with team members to continuously improve content strategies, leveraging feedback and data insights to optimize outreach efforts.
  
  

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Benefits

• Opportunity to make a tangible impact from day one, directly influencing how Frenus and its community are perceived in the industry.
• Work within a smart, collaborative team environment with flat hierarchies that encourage input and professional growth.
• Access to cutting-edge tools and a culture that emphasizes continuous learning, innovation, and skill development.
• Fully remote work setup aligned with CET time zone, ensuring a balanced work schedule without unusual hours.
• Exposure to diverse industry topics and the chance to develop expertise in B2B marketing, digitalization, and technology sectors.
  
  

Equal Opportunity

Frenus GmbH is committed to fostering an inclusive and diverse workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, age, religion, or disability. We believe that diverse perspectives strengthen our team and enable us to deliver innovative solutions to our clients. We are an equal opportunity employer and strive to create a work environment where everyone feels valued, respected, and empowered to succeed.