AI Summary
Drive measurable online growth across acquisition, conversion, and retention funnels for a fast-moving D2C fashion brand. Define and execute an integrated digital marketing strategy across paid, organic, email, and social channels. Improve unit economics and scale D2C revenue.
Key Highlights
Define and execute digital marketing strategy
Scale D2C revenue and improve unit economics
Drive measurable online growth
Key Responsibilities
Define and execute digital marketing strategy
Plan, launch, and optimize performance campaigns
Lead SEO and content initiatives
Implement tracking and analytics
Manage campaign budgets and vendors
Technical Skills Required
Benefits & Perks
Fully remote, freelance engagement
Flexible hours
Performance-linked incentives
Nice to Have
Ahrefs
Hotjar
Looker Studio
Job Description
A high-focus e‑commerce fashion & apparel role operating in the direct-to-consumer (D2C) retail sector. This is a remote, freelance opportunity serving India-based candidates who can drive measurable online growth across acquisition, conversion and retention funnels.
Primary job title (standardized): Digital Marketing Manager
Role & Responsibilities
- Define and execute an integrated digital marketing strategy across paid, organic, email and social channels to scale D2C revenue and improve unit economics.
- Plan, launch and optimise performance campaigns on Google Ads and Meta to maximise ROAS, reduce CPL and meet monthly acquisition targets.
- Lead SEO and content initiatives to boost organic visibility, improve keyword rankings and increase qualified organic traffic.
- Design and run lifecycle & retention programs using Klaviyo/Mailchimp to improve repeat purchase rate and customer LTV.
- Implement tracking and analytics using GA4, GTM and Looker Studio; run CRO experiments and analyse funnel metrics to drive continuous improvements.
- Manage campaign budgets, vendor/freelancer partners, creative briefs and clear KPI reporting for stakeholders on a weekly/monthly cadence.
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- SEO
- PPC
- Shopify
- Klaviyo
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- Ahrefs
- Hotjar
- Looker Studio
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- Proven hands-on experience in e‑commerce or D2C digital marketing (freelance or in-house).
- Track record of improving ROAS, lowering CAC and increasing repeat purchase/LTV for online retail brands.
- Comfortable working remotely across time zones, managing stakeholders, and delivering against sprint-based roadmaps.
- Fully remote, freelance engagement with flexible hours—work from anywhere in India.
- Opportunity to lead growth for a fast-moving D2C fashion brand and own end-to-end channel performance.
- Performance-linked incentives and a collaborative, data-driven culture that values experimentation.
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