AI Summary
We are seeking an experienced Brand Manager to own brand strategy, campaign execution, and measurement across digital and offline channels. The ideal candidate will have a strong background in marketing and brand management, with experience in product-led growth, digital customer acquisition, and reputation building. This is a remote role based in India.
Key Highlights
Define and own the brand strategy and positioning for target segments across the Indian market
Plan, launch, and optimize integrated marketing campaigns
Lead creative development and ensure consistent brand execution across touchpoints
Key Responsibilities
Define and own the brand strategy and positioning for target segments across the Indian market
Plan, launch, and optimize integrated marketing campaigns
Lead creative development and ensure consistent brand execution across touchpoints
Leverage consumer insights, market research, and performance data to refine messaging, creative, channel mix, and campaign cadence
Collaborate with Product, Growth, Sales, and Analytics teams to align GTM plans, support product launches, and convert brand equity into measurable business outcomes
Technical Skills Required
Benefits & Perks
Remote-first work model with flexible hours and asynchronous collaboration
Opportunity to shape brand strategy for high-growth digital products and influence cross-functional GTM decisions
Learning-focused environment with access to marketing tools, training, and performance-driven KPIs
Nice to Have
Adobe Photoshop
Marketing Automation
SEO
Job Description
Industry: Technology & Software (SaaS and digital products) operating in B2B/B2C markets. Sector: Marketing & Brand Management focused on product-led growth, digital customer acquisition, and reputation building across India.
This is a remote role based in India for an experienced Brand Manager to own brand strategy, campaign execution, and measurement across digital and offline channels.
Role & Responsibilities
- Define and own the brand strategy and positioning for target segments across the Indian market, translating business objectives into clear brand architecture and messaging.
- Plan, launch, and optimise integrated marketing campaigns (digital, content, PR, partnerships) to drive awareness, consideration, and top-of-funnel demand.
- Lead creative development—write briefs, manage agencies and vendors, approve assets, and ensure consistent brand execution across touchpoints.
- Leverage consumer insights, market research, and performance data to refine messaging, creative, channel mix, and campaign cadence.
- Collaborate with Product, Growth, Sales, and Analytics teams to align GTM plans, support product launches, and convert brand equity into measurable business outcomes.
- Track brand KPIs and campaign ROI, manage marketing budgets, monitor the competitive landscape, and recommend optimisation levers to improve impact.
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Brand Strategy
- Product Positioning
- Campaign Management
- Digital Advertising
- Google Analytics
- Meta Ads Manager
- Adobe Photoshop
- Marketing Automation
- SEO
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Remote-first work model with flexible hours and asynchronous collaboration.
- Opportunity to shape brand strategy for high-growth digital products and influence cross-functional GTM decisions.
- Learning-focused environment with access to marketing tools, training, and performance-driven KPIs.
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