Digital Marketing Manager

About The Company

Radiometer, a proud member of Danaher Corporation, is a global leader in the development and manufacturing of innovative medical diagnostic solutions. With a mission to improve patient care worldwide, Radiometer specializes in providing reliable, fast, and easy-to-use diagnostic tools that support healthcare professionals in making informed decisions. Our commitment to innovation and quality has established us as a trusted partner in the healthcare industry, working alongside a community of six Diagnostics Companies within Danaher to address the world’s most pressing health challenges. With a workforce of over 4,000 dedicated professionals, Radiometer strives to create a culture of belonging, continuous improvement, and impactful innovation. Our vision is to enhance global healthcare outcomes by delivering diagnostic technologies that make a tangible difference in patient lives.

About The Role

The Digital Marketing Manager at Radiometer is a strategic role responsible for spearheading digital growth initiatives across North America. This position involves developing and executing integrated digital marketing campaigns that enhance brand visibility, generate qualified leads, and support account-based marketing efforts. Reporting directly to the Director of Marketing, the role offers a unique opportunity to influence the company’s digital presence and contribute to its mission of improving healthcare through innovative diagnostics. The ideal candidate will be fully remote, based in the US, and possess a strong background in healthcare diagnostics marketing, with a focus on digital channels such as paid media, email, web, and social media. This role requires a proactive, data-driven mindset, and the ability to collaborate closely with sales teams to optimize campaign performance and engagement with target accounts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum of 5 years of experience in digital marketing within the healthcare diagnostics industry
• Proficiency with HubSpot or similar marketing automation platforms
• Hands-on experience in executing and optimizing paid campaigns (LinkedIn, Google Ads, etc.)
• Strong understanding of social media strategy and management, particularly LinkedIn
• Experience collaborating with sales teams on Account-Based Marketing (ABM) programs
• Basic troubleshooting skills in electromechanical, networking, or IT system upgrades
• Excellent communication and project management skills

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• Ability to analyze campaign performance metrics and optimize strategies accordingly
  
  

Responsibilities

• Lead the development and execution of integrated digital marketing campaigns across paid media, email, web, and social channels to drive lead generation and brand awareness
• Manage and grow Radiometer’s social media presence, with a focus on LinkedIn and other relevant platforms
• Design and implement account-based marketing (ABM) strategies in collaboration with the sales team to target high-value accounts
• Utilize marketing automation tools like HubSpot to nurture leads and improve campaign performance
• Monitor, analyze, and report on campaign performance metrics, adjusting strategies to maximize ROI and engagement
• Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives
• Stay updated on industry trends and digital marketing best practices to continually enhance campaign effectiveness
• Support the creation of content and messaging tailored to different digital channels and target audiences
  
  

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Benefits

• Competitive salary range of $110,000 to $120,000, with potential for bonus/incentive pay
• Comprehensive benefits package including healthcare, dental, and vision insurance
• Paid time off and holiday leave
• Flexible, remote working arrangements to support work-life balance
• Opportunities for professional development and career growth within a global organization
• Participation in Danaher’s continuous improvement and learning systems
  
  

Equal Opportunity

Radiometer and Danaher Corporation are committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all applicants and employees regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe that a diverse workforce fosters innovation and reflects the communities we serve. Reasonable accommodations are available for qualified applicants with disabilities. If you require assistance during the application or interview process, please contact us at 1-202-419-7762 or applyassistance@danaher.com.