Senior SEO Specialist

About The Company

Blacksmith Agency is a boutique digital agency headquartered in Phoenix, Arizona, renowned for delivering premium custom website design and development solutions. With a focus on creating digital products and online experiences that are rooted in user expectations and data-driven insights, Blacksmith helps its partners achieve growth, innovation, and surpass their business objectives. The agency boasts an impressive client portfolio including industry leaders such as Google, General Electric, Voss Water, and Arizona State University, among others. Blacksmith prides itself on fostering a collaborative, results-oriented environment that values creativity, technical expertise, and strategic thinking, making it an ideal place for professionals passionate about digital media and technology to thrive.

About The Role

Blacksmith is seeking an experienced SEO Specialist to lead and execute comprehensive organic search strategies across multiple client accounts as well as Blacksmith’s own digital presence. This role involves driving traffic growth, enhancing search engine rankings, and translating performance data into actionable insights. The ideal candidate will work closely with cross-functional teams including developers, designers, and strategists to ensure SEO best practices are integrated into all aspects of website development and content creation. You will be responsible for conducting technical audits, keyword research, on-page optimization, and local SEO management, while continuously monitoring and reporting on performance metrics. This position offers an exciting opportunity to influence SEO processes and contribute to the success of a growing, award-winning digital agency.

Qualifications

• 10+ years of hands-on SEO experience, preferably within an agency environment managing multiple clients
• Proven track record of delivering measurable growth through SEO initiatives supported by first-party data (traffic, rankings, leads)
• Strong proficiency with Google Analytics 4 (GA4), Google Search Console, and SEO tools such as Ahrefs, SEMrush, Screaming Frog
• Experience managing SEO for diverse industries, including technical, on-page, and off-page strategies
• Expertise in conducting keyword research, mapping SEO strategies to business goals, and implementing metadata, schema, redirects, and internal linking
• Ability to collaborate effectively with developers and designers to resolve technical issues and optimize website performance
• Excellent project management skills with the ability to handle multiple client projects simultaneously and meet deadlines
• Strong communication skills with the ability to present complex SEO insights in clear, non-technical language
  
  

Responsibilities

• Own and execute end-to-end SEO strategies for multiple clients, encompassing technical SEO, on-page optimization, and off-page efforts
• Perform comprehensive SEO audits, competitive gap analyses, and keyword opportunity mapping to identify growth areas
• Collaborate with designers and developers during website builds to ensure SEO best practices are integrated from the outset
• Create structured content strategies and provide recommendations to support user experience and conversion goals
• Manage local SEO efforts for clients with physical locations, including optimization of Google My Business profiles
• Monitor and analyze site performance metrics such as rankings, crawl health, Core Web Vitals, and conversions using tools like GA4, Search Console, and Ahrefs
• Prepare and deliver clear reports to clients, highlighting successes, identifying issues, and recommending next steps
• Conduct technical SEO audits using tools like SEMrush and Screaming Frog, summarizing findings with prioritized action plans
• Implement on-page SEO updates directly within CMS platforms, primarily WordPress, including meta tags, headers, alt text, and schema markup
• Perform keyword research to identify target keywords for core pages, blog content, and campaigns
• Develop SEO briefs and outlines to guide content creation, ensuring keyword integration and topic coverage
• Review and optimize draft content for SEO before publication to enhance readability and performance
• Set up and configure SEO tools for new websites, including Google Search Console and GA4 tracking
• Identify backlink opportunities through competitor analysis, brand mentions, and digital PR efforts, supporting outreach activities
• Stay updated on Google algorithm changes and evaluate their impact on client sites, recommending necessary adjustments

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• Participate in client meetings to communicate SEO performance and strategies in an accessible manner
• Collaborate with project teams to resolve technical blockers and content gaps, ensuring seamless website launches and updates
  
  

Benefits

• Competitive salary package
• 100% remote work environment, offering flexibility and work-life balance
• High visibility on impactful projects that contribute directly to client success
• Opportunity to shape and influence SEO processes and best practices within an established digital agency
• Collaborative, results-focused team culture that values autonomy and execution
• Professional growth opportunities within a recognized award-winning agency
  
  

Equal Opportunity

Blacksmith Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other legally protected status. We believe in fostering a workplace where everyone can thrive and contribute to our collective success.