Events Marketing Manager, East Region

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About Our Client

Our client is leading a new era in cloud computing to serve the global AI economy. Our client creates the tools and resources customers need to solve real-world challenges and transform industries, without massive infrastructure costs or the need to build large in-house AI/ML teams. Employees work at the cutting edge of AI cloud infrastructure alongside some of the most experienced and innovative leaders and engineers in the field.

About The Role

Our client is seeking an Events Marketing Manager, East Region to lead the planning and execution of high-impact regional marketing events that drive brand visibility, executive engagement, and measurable pipeline growth.

In this role, the individual will serve as the regional event authority—owning the operational excellence, production leadership, vendor management, and attendee experience across major industry conferences, hosted events, partner activations, roadshows, workshops, and regional programs.

Working in close alignment with regional sales and marketing leadership, the individual will ensure every event delivers business impact with precision, professionalism, and brand consistency.

Location: This is a remote role within the United States. Candidates located in the Boston Metro, NYC Metro, DC Metro, and Philadelphia (PA) are preferred. Strong candidates based in the Eastern time zone will also be considered.

Key Responsibilities

Regional Strategy & GTM Planning

• Define and execute the East Region field marketing plan aligned to the organization’s North America GTM strategy, revenue targets, and AI-cloud growth objectives.

• Identify priority verticals and clusters in the region (enterprise AI, finance, healthcare, retail, and media & entertainment).

• Translate global campaigns into localized programs that resonate with technical and executive buyers.

Sales & Partner Alignment

• Partner with regional sales leaders, solutions architects, and business development to align on pipeline coverage, target accounts, and co-marketing initiatives.

• Collaborate closely with Vertical GTM team leads to ensure field programs reinforce priority industries, solution narratives, and territory goals—creating a unified GTM motion from awareness through pipeline conversion.

• Support regional account-based marketing (ABM/ABX) motions for top enterprise and strategic accounts.

Field & Partner Campaign Execution

• Plan, manage, and execute regional events, workshops, executive roundtables, and innovation labs showcasing the organization’s AI/ML and NeoCloud capabilities.

• Build developer and data-science community engagement through hackathons, meetups, and partnerships with regional universities and AI accelerators.

• Manage regional sponsorships and the organization’s presence at high-impact industry conferences.

Insights & Measurement

• Track and analyze field performance metrics: leads generated, pipeline influenced, partner-sourced opportunities, and ROI.

• Capture real-time feedback and customer insights from the field to help shape product positioning, content strategy, and global messaging.

• Use intent data and CRM analytics to optimize account targeting and campaign efficiency.
• Budget & Operations

• Own the East Region field marketing budget—forecast spend, manage vendors, and ensure strong ROI discipline.

• Maintain operational excellence through collaboration with demand generation, marketing operations, and creative teams.

Cross-Functional Collaboration

• Work closely with Product Marketing, Partner Marketing, and Sales Enablement to deliver cohesive storytelling and thought leadership in the field.

• Contribute to global initiatives while serving as the regional voice to headquarters—advocating for East-region opportunities, challenges, and innovations.

Required Qualifications

• 7+ years of B2B field and partner experience in cloud, AI, or enterprise tech, with proven pipeline impact.

• Deep understanding of AI/ML infrastructure, data platforms, and cloud ecosystems (AWS, Azure, Google Cloud, or similar).

• Proven ability to plan and execute localized marketing programs across diverse markets in the Eastern U.S.

• Hands-on experience with account-based marketing, partner co-marketing, and demand-generation tools (Salesforce, Marketo, HubSpot, 6sense).

• Strong analytical mindset; comfortable with dashboards, campaign metrics, and ROI analysis.

• Exceptional communication, collaboration, and stakeholder-management skills across sales, partners, and technical audiences.

• Bachelor’s degree in marketing, Business, or related field.

• Willingness to travel 25 - 30% for events, team and community engagements.

Key Employee Benefits in the US

• Health insurance: 100% company-paid medical, dental, and vision coverage for employees and families.

• 401(k) plan: Up to 4% company match with immediate vesting.

• Parental leave: 20 weeks paid for primary caregivers, 12 weeks for secondary caregivers.

• Remote work reimbursement: Up to $85/month for mobile and internet.

• Disability & life insurance: Company-paid short-term, long-term and life insurance coverage.

Compensation

Competitive salaries are offered, ranging from $150k - $185k OTE based on experience.

What the Organization Offers

• Competitive salary and comprehensive benefits package.
• Opportunities for professional growth within the organization.
• Flexible working arrangements.
• A dynamic and collaborative work environment that values initiative and innovation.