Influencer & Creator Marketing Manager

About The Company

Wpromote is a leading digital marketing agency recognized for its innovative approach and commitment to delivering measurable results for its clients. With a focus on creating impactful marketing strategies across various digital channels, Wpromote has established itself as a trusted partner for brands seeking to enhance their online presence and engagement. The company has received numerous accolades, including being named a Best Place to Work by Ad Age and Glassdoor, and is renowned for its collaborative culture, diverse workforce, and dedication to fostering an inclusive environment. Wpromote's expertise spans across paid media, content marketing, influencer marketing, analytics, and creative services, enabling it to craft comprehensive campaigns that drive growth and brand loyalty.

About The Role

We are seeking a creative and strategic Influencer & Creator Marketing Manager to spearhead influencer and creator campaigns for select brands within our portfolio. In this role, you will serve as a trusted advisor to clients, developing innovative influencer strategies from concept through execution, and ensuring campaigns meet defined KPIs. You will manage end-to-end campaign processes including sourcing influencers, negotiating contracts, reviewing content, and analyzing performance metrics to optimize results. As part of Wpromote’s award-winning Creative team, you will collaborate with cross-functional teams such as Paid Media, Strategy, Creative, and Analytics to integrate influencer efforts seamlessly into broader marketing initiatives. Your work will help shape the future of brand-audience connections through authentic influencer collaborations, driving tangible business outcomes and enhancing brand visibility.

This position offers an exciting opportunity to work remotely, with some preference given to candidates based in PST. You will have access to our office hubs in Los Angeles, Chicago, and New York for in-person learning, collaboration, and team-building activities. Wpromote values a balanced work environment and provides

various benefits to support your professional and personal growth.

Qualifications

• 2–3+ years of hands-on influencer marketing experience, either on the agency side or within a brand team
• Proven success managing influencer campaigns from strategy development through execution
• A portfolio showcasing relevant influencer and creator partnership examples
• Bachelor’s degree or equivalent practical experience in marketing, communications, PR, or related fields
• Exceptional organizational and project management skills with a self-starter attitude
• Strong communication and presentation abilities, comfortable engaging with clients and internal teams
• Familiarity with influencer marketing tools such as CreatorIQ, GRIN, Aspire, or Tagger
• Working knowledge of Google Analytics and social media platform metrics
• Proficiency across key social platforms including TikTok, Instagram, YouTube, Pinterest, Snapchat, Twitch, and Amazon

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• Creative mindset with a passion for data-driven storytelling
  
  

Responsibilities

• Manage day-to-day client relationships and oversee high-performing influencer and creator programs across multiple accounts
• Develop and implement influencer strategies aligned with client objectives, from ideation to tactical planning
• Lead end-to-end campaign management: sourcing influencers, vetting, negotiating, contracting, content review, and reporting
• Identify and cultivate influencer partnerships that maximize brand ROI and meet KPIs
• Ensure all influencer content complies with brand guidelines, creative direction, and FTC regulations
• Analyze campaign performance data to generate insights and identify optimization opportunities
• Collaborate with cross-functional teams to integrate influencer marketing efforts within the overall marketing funnel
• Stay informed on platform updates, influencer trends, and emerging social media channels
• Contribute to new business development through research, creative input, and influencer program recommendations
• Educate clients and internal teams on best practices, industry innovations, and new opportunities in influencer marketing
• Participate in on-site activations or client events as needed, with occasional travel for campaign shoots or team meetings
  
  

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Benefits

• Remote-first work environment with flexible scheduling options
• Unlimited paid time off (PTO) and extended holiday breaks during winter
• Work-from-anywhere flexibility, with a preference for PST-based candidates
• Paid parental leave to support work-life balance for new parents
• 401(k) matching program to aid in retirement planning
• Comprehensive health benefits including medical, dental, vision, and life insurance
• Pet insurance options and sponsored life insurance coverage
• Short-term disability insurance and voluntary insurance plans
• Annual credits for classes, professional development, and wellness programs
• Opportunities for in-person collaboration at company hubs in Los Angeles, Chicago, and New York
  
  

Equal Opportunity

Wpromote is committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered. We prohibit discrimination based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other protected characteristic. We provide reasonable accommodations for applicants with disabilities and participate in E-Verify to confirm employment eligibility. Our goal is to create an environment where all employees can thrive and contribute to impactful work. We are dedicated to building a team that reflects a variety of backgrounds and perspectives, ensuring a rich and innovative company culture.