Chief Marketing Officer (CMO) - Direct-to-Consumer & Ecommerce Growth

Chief Marketing Officer

Company: Legacybox

Location: Remote or Chattanooga, TN

Type: Full-time

About Legacybox

We help families preserve the things that only exist once.

From VHS tapes and film reels to printed photos, negatives, slides, DVDs, camcorder cassettes, memory cards, and phones, we digitize the media that matters most so families can revisit and share those moments for generations to come.

But we believe the future of Legacybox is much larger than digitization alone.

We are building a long-term family memory platform designed to help families preserve, organize, explore, and share their history together.

We are not in the digitization business. We are in the irreplaceable business.

The Role

We’re hiring a Chief Marketing Officer to lead the entire Legacybox marketing system.

This is not a brand-only role and it is not a performance marketing role with a bigger title.

The CMO is the senior commercial leader responsible for customer demand, revenue growth, marketing efficiency, creative performance, e-commerce conversion, lifecycle, promotions, and the long-term strength of the Legacybox brand.

You’ll manage an eight-figure annual marketing budget across digital, offline, partnerships, lifecycle, and emerging channels while leading a multidisciplinary team spanning Growth, e-Commerce, Creative, and Marketing Operations.

You should be as comfortable reviewing yesterday’s sales and channel performance as you are setting a multi-year brand and growth strategy.

At Legacybox, the CMO is ultimately accountable for building a marketing machine that consistently produces profitable growth.

What You'll Do

Own Revenue Growth

• Own the marketing plan and revenue strategy across acquisition, conversion, retention, and reactivation.
• Manage an eight-figure annual marketing budget across Meta, Google, YouTube, television, audio, affiliates, partnerships, HSN/QVC, and emerging channels.
• Set clear expectations around CAC, ROAS, MER, contribution margin, conversion rate, AOV, LTV, and revenue.
• Maintain a constant pulse on sales performance and move quickly when results change.

Lead the Marketing System

• Lead Growth, Ecommerce, Creative, Lifecycle, and Marketing Operations as one coordinated revenue engine.
• Build clear operating rhythms, scorecards, accountability, and priorities across the team.
• Determine where marketing resources should be deployed and where the organization needs stronger capabilities, talent, technology, or outside partners.
• Create a culture that values speed, disciplined experimentation, and measurable outcomes without creating unnecessary bureaucracy.

Build a Creative Advantage

• Creative is one of the most important inputs into Legacybox growth.
• Build a creative machine capable of consistently generating new concepts, messages, offers, hooks, formats, and campaigns.
• Partner closely with creative leadership to develop a structured testing roadmap and quickly scale winning ideas across channels.
• Balance performance creative with the long-term stewardship of an emotional and highly trusted consumer brand.

Own Ecommerce and Conversion

• Treat Legacybox.com as one of the company’s most important growth channels.
• Drive improvements across landing pages, product pages, merchandising, offers, pricing, promotions, checkout, mobile UX, and conversion rate optimization.
• Build a rigorous experimentation roadmap and ensure learnings compound rather than disappear from one test to the next.
• Partner closely with Product and Engineering to bring new products, capabilities, and customer experiences to market.

Drive Lifecycle and Customer Value

• Build stronger relationships with customers after the first purchase.
• Own the strategy across email, SMS, abandonment, nurture, winback, cross-sell, referrals, and membership.
• Help expand Legacybox from a transactional digitization service into a long-term family memory platform.
• Increase customer lifetime value while improving the overall customer experience.

Create Better Measurement

• Build a marketing organization that understands what actually creates incremental revenue rather than simply what receives attribution credit.
• Improve forecasting, attribution, incrementality testing, reporting, and marketing analytics.
• Partner closely with Finance to allocate capital toward the channels and initiatives producing the strongest incremental returns.
• Make performance visible enough that the team knows quickly what is working, what is not, and what should happen next.

What We're Looking For

• 10+ years of marketing experience with significant leadership responsibility.
• Experience helping scale a direct-to-consumer, ecommerce, or digitally native consumer brand.
• Experience managing significant marketing budgets and complex channel mixes.
• Deep understanding of customer acquisition, ecommerce, creative strategy, lifecycle marketing, promotions, and consumer behavior.
• Strong commercial instincts and genuine obsession with sales performance.
• Excellent analytical judgment with the ability to distinguish useful data from noise.
• Strong creative instincts and the ability to recognize messaging that will move customers.
• Ability to prioritize aggressively and keep a broad marketing organization focused on the few things that matter most.
• Strong leadership and communication skills.
• Bias toward ownership, speed, experimentation, and execution.

Nice to Have

• Shopify or Shopify Plus experience
• Subscription or membership business experience
• Experience managing both digital and offline media
• Television and CTV experience
• Strong understanding of promotions and seasonal demand
• Experience building high-output creative organizations
• Marketing mix modeling and incrementality testing
• AI-assisted creative, analytics, or marketing workflows

Experience launching new products or consumer categories

• We’d especially like to meet candidates who have helped scale brands such as:
• Ridge, HexClad, AG1, WHOOP, Caraway, Vuori, Jones Road, Magic Spoon, Hims & Hers, Bombas, True Classic, Athletic Greens, Liquid Death, Native, Dollar Shave Club, Harry’s, Casper, Warby Parker, Away, Peloton, Other high-growth consumer subscription or e-commerce brands

Agency experience is valuable, but we’re primarily looking for operators who have owned growth from inside a consumer brand.

What Success Looks Like

• Legacybox consistently hits its revenue and profitability goals.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Marketing investment becomes more predictable, diversified, and efficient.
• The organization develops a steady pipeline of winning creative and marketing ideas.
• Ecommerce conversion, customer lifetime value, and retention continue to improve.
• Promotional moments are planned deliberately and become meaningful drivers of customer action.
• New products and capabilities are launched with strong go-to-market plans.
• The team operates from clear priorities, shared metrics, and a consistent operating cadence.
• Legacybox becomes a stronger and more durable consumer brand while continuing to grow profitably.

Interview Process

We respect your time and keep our process focused and efficient:

1. Initial Screen (30 min)

Get to know each other. Discuss your experience, our operations and roadmap, and what you're looking for.

2. Deeper Discussion (60 min)

Deep-dive into your past work.

3. Take Home Challenge

A domain-specific challenge for you to solve and present a solution.

4. Team Fit (45 min)

Meet the team. Discuss working style, collaboration approach, and ask us anything. This is for you to evaluate us as much as us evaluating you.

5. Final Discussion (30 min)

Talk about comp, logistics, and next steps. If we're both excited, we'll make an offer.

Total time commitment: ~4-5 hours spread over 2-3 weeks

Compensation & BenefitsSalary

Competitive salary plus performance-based bonus and equity consideration based on experience.

Benefits

• Health insurance - Medical, dental, vision (100% premium covered for employee)
• 401(k) matching - We match contributions
• PTO - Actually encouraged to use it
• Remote work - Work from anywhere in the US
• Professional development - Conference tickets, courses, books
• Latest equipment - MacBook Pro, external monitors, accessories

Perks

• Flexible hours - Core overlap time, but otherwise work when you're most productive
• Free Legacybox service - Digitize your own family memories

Why Join Us

Legacybox is a rare combination of an established consumer brand and a business with significant opportunity still ahead of it.

The company has meaningful scale, a proven core business, an eight-figure marketing engine, a growing product portfolio, and the opportunity to build a much larger relationship with customers through new services and a long-term family memory platform.

As CMO, you’ll have the ability to influence nearly every major commercial lever in the company, including customer acquisition, creative, ecommerce, pricing, promotions, retention, product launches, subscriptions, and brand.

This is a role for someone who wants broad responsibility and wants to be accountable for the scoreboard.

Work Environment

We embrace a flexible approach to work. Many of our team members are fully remote, and we value results, communication, and craftsmanship above location. We also take great pride in our hometown of Chattanooga and our multiple facilities there: our downtown office and our digitization facility, where thousands of family memories are carefully handled and converted every day. Whether working from home or visiting in person, you’ll be part of a team deeply rooted to a sense of place, and committed to quality and care. You’re always welcome in Chattanooga.

Legacybox is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs.