SEO Specialist

About the Role

The goal of this position is to love and serve our clients and help their business’s visibility on Google search grow. This will, in turn, bring leads and new sales to their business. This position is responsible for executing the SEO Process, and performing the monthly deliverables on on-time, with quality, to ensure a positive impact on the business’s visibility on Google Searches.

This is a remote role with flexible working hours. You are free to work when you choose but we ask all employees outside of the USA to be available for communication and ready for last-minute urgent requests/ meetings when necessary at anytime between 9 am - 3 pm US Eastern time.

Ideal Qualifications For this Role

• At least 4 years of experience in the field
• At least one year of experience working in an agency with a similar structure, meaning that you work on multiple accounts. You were responsible for achieving a desired result for the clients, you had a team that supported you in your work, and you had some form of manager to report to.
• Experience in driving Local SEO initiatives. You understand the value of the map pack and are able to adjust your implementation to make sure that you’re work is focused on driving the needle that results in increased quality traffic.

Outcomes

These are tangible and measurable items that are core to your role and cultivate the value that we pay for you to create. These are core outcomes that allows you to know if you are winning in your role.

>75% of your SEO clients are winning

• Success is measured using a simple composite KPI made up of Local Market Share (LMS) and SERPs rankings. Clients are considered “winning” when they reach a combined score of 8+ points across LMS and SERPs (MIN score)

>95% On-Time + Quality Delivery

• Our SEO clients pay for our expertise and a defined set of deliverables designed to drive measurable SEO visibility and results. Each client is enrolled in a structured 6-month engagement, with a specific list of monthly deliverables that form the foundation of the SEO work you'll execute.

Continuous Opportunity Identification

• You consistently identify and implement new opportunities to improve your clients’ visibility in Google Search and Local Maps, such as content improvements, keyword expansion, technical fixes, and authority-building initiatives.

Capabilities

These are the capabilities that we believe you need to excel at in order to succeed in this role and achieve the valuable outcomes we need you to create in the role.

• Ability to implement advanced On-Page SEO practices (Internal Linking, Silo-ing, Schema Markup) Your Technical SEO Practice is sound and everything you do is with intention.
• Ability to optimize a Google Business Profile to drive results and visibility in local maps rankings and overtake market share
• Ability to intentionally leverage off-page resources to boost the authority of a brand. This is vital to your client succeeding in both the SERPs and Local Maps.
• Ability to audit a competitor’s website that is ranking well and reverse-engineer SEO practices that you’re falling behind on in order to implement adjustments and change the trajectory of your client’s website
• Ability to prepare a comprehensive SEO Audit of any brand and communicate it on a simpler level for others with less expertise to understand
• Ability to identify opportunities to use Content to push rankings forward on specific keywords that will result in more conversions for your clients
• Able to identify when current strategies in play are not procuring the intended results and able to make quick adjustments to change the trajectory of your clients
• "Ability to navigate and analyze data effectively in GA4 (Google Analytics 4, Tag Manager)
• Ability to perform advanced keyword research and intent analysis (Ahrefs, SEMrush, Keyword Planner etc)"

Duties & Responsibilities

These are some of the core activities/tasks to be performed daily, weekly, monthly, and/or quarterly that you will have on your plate. This is not an exhaustive list.

• Monthly reporting to the Head of Fulfillment

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• Execution of the SEO process based on the package that a client assigned to you
• Collaboration with the Client Success team in order to provide support to them as they handle client interactions (reporting, calls, zoom meetings,etc.)
• Collaboration and cooperation with the website team during any website rebuilds that any of your clients may go through

Compensation

We pay you for the value you have and create at Rotate Digital.

Pay range is dependent on experience.

• $1,600 to $2,600 USD monthly salary
• Annual pay raise increase based on tenure (8%)
• Additional annual pay raise based on performance

How to Apply

Do you feel like you would love this role and excel in creating extreme value by being in this position? If so, here is how to apply:

• At Rotate Digital, we strongly believe that actions speak louder than words. With that in mind, this application will also be the first test of your technical expertise and problem-solving skills. To complete this application successfully and move on to the next step in the hiring process, set aside enough time to approach this first application the same way you would a final interview. You will be asked highly technical questions and asked to provide solutions to real-life problems that come with this role. You will also be asked to record a video, so have a camera and a microphone ready.
• Completing the application form fully with all the questions answered is mandatory, and an incomplete application will not be considered.
• From our end, we promise to review every single candidate in detail and carefully consider all the applicants.
• Ready? Use the Apply link to go to our internal Careers page and start the application process there.
• You’ll hear from us if we want to move forward in the application process. Please allow us up to two weeks to review your application, as we want to make sure we carefully consider your replies.
• Any questions, just reach out