Senior Manager, Digital Ads

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr Manager, Digital Ads based in the United States.

This role offers the opportunity to lead digital advertising strategy and drive measurable growth across multiple channels in a performance-focused environment.

You will take ownership of paid media investments, optimizing campaigns that directly impact revenue generation, customer acquisition, and brand growth.

The position combines strategic planning, hands-on execution, advanced analytics, and continuous experimentation to maximize marketing performance.

You will collaborate with cross-functional teams including marketing, creative, analytics, and technology partners to deliver impactful digital experiences.

Using data-driven insights and emerging AI-powered tools, you will identify new opportunities to improve campaign effectiveness and customer engagement.

This is a high-impact leadership role for a digital marketing expert passionate about innovation, optimization, and business results.

Accountabilities

As the Sr Manager, Digital Ads, you will own the strategy, execution, and optimization of paid media initiatives across search, social, retail media, and emerging advertising platforms. You will use analytics, experimentation, and collaboration to improve campaign performance and support broader business objectives.

• Manage and optimize paid advertising channels including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and other digital platforms.
• Own paid media strategy and execution, ensuring alignment between marketing objectives, revenue goals, and lead generation targets.
• Manage significant monthly advertising budgets while maintaining strong discipline around return on ad spend (ROAS), customer acquisition costs (CAC), and budget efficiency.
• Analyze campaign performance, identify trends, and develop actionable insights to continuously improve results.
• Optimize conversion funnels by testing strategies that improve key performance indicators such as conversion rate, average order value, and customer engagement.
• Develop experimentation roadmaps, define hypotheses, analyze results, and apply learnings to improve future campaigns.
• Oversee retail media investments and marketplace advertising initiatives, including major retail platforms.
• Build dashboards, reports, and performance scorecards to provide visibility into campaign results and opportunities.
• Collaborate with creative, content, web, video marketing, analytics, and marketing technology teams to improve audience targeting, messaging, and landing page performance.
• Leverage AI-powered tools to enhance copy development, content optimization, campaign testing, and performance analysis.

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• Support tracking implementation, tagging validation, campaign troubleshooting, and measurement improvements.
• Identify new advertising platforms, audience segments, and creative formats to expand digital growth opportunities.
  
  

Requirements

The ideal candidate is a performance marketing professional with deep expertise in paid media strategy, digital analytics, and campaign optimization. You should have experience managing complex advertising programs, working with cross-functional teams, and using data to drive business outcomes.

• 5-7+ years of experience in paid media, performance marketing, or digital advertising.
• 3-5+ years of experience in advertising analytics and commercial performance measurement.
• Proven experience owning paid media strategy and execution for an eCommerce brand.
• Experience driving successful lead generation programs within a B2B environment.
• Extensive hands-on experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Advertising, and YouTube Ads.
• Strong analytical skills with the ability to interpret data, identify opportunities, and make performance-driven decisions.
• Experience managing advertising budgets with a focus on efficiency, optimization, and measurable business impact.
• Strong understanding of conversion funnels, testing methodologies, audience targeting, and digital campaign performance.
• Ability to collaborate effectively with marketing, creative, analytics, and technology teams.
• Comfortable working in a fast-paced environment with ownership of strategic initiatives and operational execution.
• Experience with retail media platforms such as Pacvue is a plus.
• Familiarity with AI tools for marketing optimization, content creation, or campaign analysis is beneficial.
  
  

Benefits

• Competitive salary package based on experience, skills, and qualifications.
• Fully remote work opportunity within the United States.
• Comprehensive medical, dental, and vision insurance coverage.
• Flexible working hours and alternative work arrangements supporting work-life balance.
• 401(k) retirement plan with company match.
• Company-paid short-term and long-term disability insurance.
• Generous paid time off and personal days.
• Employee wellness programs supporting overall health and well-being.
• Opportunity to work on impactful digital growth initiatives within an innovative and collaborative environment.
• Career development opportunities and the ability to collaborate with experienced professionals across multiple disciplines.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.