Senior Integrated Marketing and Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Integrated Marketing and Operations Manager based in United States.

This role offers the opportunity to lead high-impact integrated marketing programs that drive engagement, pipeline growth, and business outcomes.

You will serve as a strategic operational leader, connecting teams and transforming marketing priorities into scalable campaigns.

Working across demand generation, product marketing, sales, content, and operations, you will ensure seamless execution across multiple channels.

The position combines campaign strategy, project leadership, analytics, and process optimization in a fast-paced environment.

You will leverage data, automation, and AI-powered workflows to improve marketing efficiency and performance.

This is an ideal opportunity for a highly organized marketing professional who enjoys building systems, driving results, and creating measurable impact.

Accountabilities

As a Senior Integrated Marketing and Operations Manager, you will own the planning, execution, and optimization of integrated marketing initiatives while creating operational excellence across the growth organization. You will act as a central coordinator between teams, ensuring campaigns are aligned with business goals and continuously improved through insights and automation.

• Lead the execution and optimization of integrated marketing programs, including webinars, nurture campaigns, email initiatives, content syndication, and customer advocacy programs.
• Define campaign objectives, KPIs, measurement frameworks, and success criteria in collaboration with marketing and operations stakeholders.
• Monitor campaign performance, identify optimization opportunities, and improve engagement, conversion rates, and pipeline contribution.
• Scale successful programs across different market segments, industries, and target audiences.
• Build repeatable processes, document learnings, and establish best practices to improve campaign efficiency.
• Partner with product marketing teams to support product launches and strategic marketing initiatives.
• Develop launch plans, activation strategies, and coordinated execution across marketing and sales development teams.
• Serve as the operational hub connecting marketing, sales, product, and other cross-functional stakeholders.
• Manage campaign planning processes, dependencies, timelines, and execution alignment.

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• Establish campaign briefs, reporting structures, and post-campaign analysis processes.
• Partner with operations teams to improve attribution, reporting, and performance measurement.
• Translate campaign insights into actionable recommendations that improve business outcomes.
• Leverage AI tools and automation workflows to accelerate campaign execution, reporting, content processes, and team productivity.
  
  

Requirements

The ideal candidate is an experienced marketing professional with strong campaign management skills, analytical thinking, and the ability to operate effectively across multiple teams and priorities.

• 6+ years of experience in integrated marketing, demand generation, marketing operations, or strategic program management.
• Proven experience executing multi-channel B2B marketing campaigns from planning through optimization.
• Strong project management skills with the ability to manage complex initiatives and competing priorities.
• Experience collaborating with Marketing Operations, Sales Development, Product Marketing, Sales, and other cross-functional teams.
• Strong organizational skills with exceptional attention to detail and execution discipline.
• Analytical mindset with experience measuring campaign performance, funnel impact, and business results.
• Ability to translate data insights into practical recommendations and improvements.
• Excellent communication skills with the ability to align stakeholders and drive projects forward.
• Experience using AI tools, automation platforms, or emerging technologies to improve marketing workflows is a plus.
• Ability to thrive in a fast-paced, evolving environment with a strong ownership mindset.
  
  

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Benefits

• Competitive compensation package.
• Fully remote work environment with flexibility.
• Opportunity to work on innovative marketing initiatives within a rapidly growing technology organization.
• Collaboration with experienced teams across marketing, sales, product, and operations.
• Access to modern AI-powered tools and processes to improve productivity and impact.
• Opportunity to contribute to strategic growth initiatives and scalable marketing programs.
• Inclusive workplace culture focused on collaboration, innovation, and professional growth.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.