AI Summary
Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms. Configure and optimize marketing automation workflows, lead routing, segmentation, and campaign execution. Ensure data integrity, monitor integrations, and collaborate with Sales and Revenue Operations for seamless lead handoffs.
Key Highlights
100% Remote work in Eastern Timezone
Hands-on HubSpot administration and CRM integrations
Lead scoring, ABM, and funnel analytics expertise
ZoomInfo data enrichment platform experience
Cross-functional collaboration with Sales and Revenue Operations
Key Responsibilities
Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution
Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking
Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation
Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies
Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data
Develop targeted account lists and audience segmentation for Account-Based Marketing (ABM) initiatives
Create and maintain dashboards and reports measuring marketing performance across the entire funnel
Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends
Deliver weekly, monthly, and executive-level reports with actionable recommendations
Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up
Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops
Identify operational inefficiencies and recommend process, technology, or data improvements
Technical Skills Required
Benefits & Perks
100% Remote Work
Paid Leave
HMO Benefits
Government-Mandated Benefits (SSS, PhilHealth, Pag-IBIG)
Fun & Collaborative Culture
Job Description
⏰ Shift Schedule & Work Setup:
- Eastern Timezone (Night Shift in PH)
- 100% Remote - work from the comfort of your home
- Applicants should be equipment ready (laptop, headset, etc.) to ensure a smooth start and seamless workflow
Marketing Operations & Systems
- Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms
- Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution
- Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking
- Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation
- Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies
- Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams
- Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data
- Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation
- Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities
- Monitor campaign performance and recommend optimization strategies based on engagement and conversion data
- Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including:
- Marketing Qualified Leads (MQLs)
- Marketing Qualified Accounts (MQAs)
- Sales Accepted Accounts (SAAs)
- Sales Qualified Accounts (SQAs)
- Sales Qualified Opportunities (SQOs)
- Pipeline and revenue attribution
- Conversion rates
- Customer Acquisition Cost (CAC)
- Campaign ROI
- Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends
- Deliver weekly, monthly, and executive-level reports with actionable recommendations
- Translate marketing data into strategic insights that support business growth and decision-making
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up
- Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops
- Identify operational inefficiencies and recommend process, technology, or data improvements
- Help establish reporting standards and maintain a single source of truth for marketing performance
- Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance
💡 Skills, Knowledge, and Expertise
(Minimum Required For This Role)
- 3-5 years of experience in Marketing Operations, Revenue Operations, Demand Generation, or a similar B2B marketing role
- Hands-on experience with HubSpot administration, CRM management, marketing automation, and CRM integrations
- Experience working in a B2B sales environment, collaborating closely with Marketing, Sales, and Revenue Operations teams
- Strong understanding of lead management, lead lifecycle, attribution, campaign reporting, funnel analytics, and Account-Based Marketing (ABM)
- Experience building dashboards, reports, and marketing performance analytics, with the ability to translate data into actionable business insights for leadership
- Experience with ZoomInfo or similar data enrichment platforms is highly preferred
- Strong analytical, problem-solving, organizational, and project management skills, with exceptional attention to detail and data accuracy
- Excellent written and verbal communication skills, with the ability to manage multiple priorities in a fast-paced, cross-functional environment
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Advanced proficiency in HubSpot, including:
- Marketing Hub
- CRM
- Workflows
- Lists and segmentation
- Reporting dashboards
- Lead scoring
- Campaign reporting
- Experience with ZoomInfo or similar intent data platforms
- Experience working with CRM platforms and marketing automation systems
- Strong Microsoft Excel or Google Sheets reporting skills
💻 Why You'll Love Working with Us:
- 100% Remote Work Enjoy the flexibility of working from anywhere!
- Paid Leave Take time off to recharge, starting upon regularization
- HMO Benefits Comprehensive healthcare coverage as soon as you're regularized
- Government-Mandated Benefits All statutory benefits such as SSS, PhilHealth, and Pag-IBIG are fully provided
- Fun & Collaborative Culture Be part of a dynamic team that values creativity, innovation, and teamwork
This is a full-time employment position and NOT an Independent Contractor arrangement. It comes with government-mandated contributions and benefits.
A background check is part of our hiring process and will be completed before moving to the job offer stage. We kindly ask applicants to have the necessary details ready in advance to keep things smooth and hassle-free.
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