Performance-Driven Designer

About The Company

Directive is a revenue-first marketing consultancy dedicated to serving B2B SaaS, enterprise technology, industrial, and commerce brands. Our approach emphasizes building visual systems that are not only visually appealing but also highly effective in performance channels. We understand the complexities of professional services positioning and the diverse buying audiences that range from CMOs to CFOs. Our mission is to develop creative assets that drive measurable results, ensuring our clients achieve their business objectives through strategic and data-driven marketing initiatives. With a focus on innovation and performance, Directive combines creative excellence with analytical rigor to deliver compelling marketing solutions that stand out in competitive landscapes.

About The Role

We are seeking a creative, curious, and ambitious Designer to join our dynamic team. This role offers an exciting opportunity to make a significant impact in performance-driven advertising campaigns across multiple channels including LinkedIn, Meta, YouTube, and TikTok. The successful candidate will be responsible for designing and implementing a variety of creative assets such as static ads, landing pages, motion graphics, and short-form videos. Working closely with cross-functional teams, including media, content, and client stakeholders, you will craft visuals that capture attention, encourage engagement, and drive results. You will play a key role in developing data-backed creative assets, conducting A/B tests, and iterating designs based on insights and performance metrics. This position provides an excellent platform for a talented designer to grow their skills in a fast-paced, performance-oriented environment while contributing to high-impact marketing strategies.

Qualifications

• 1-3 years of experience in graphic design with a focus on performance-driven creative and conversion rate optimization (CRO)
• At least 1 year of experience in motion graphics and short-form video production
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Figma
• Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools
• Strong understanding of performance marketing metrics such as A/B Testing, CRO analytics, and heatmapping
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Knowledge of designing for various digital platforms and ad specifications
• Ability to interpret data, conduct user research, and incorporate insights into creative development
• Driven to stay current with industry trends, emerging technologies, and the potential of AI and automation in marketing
  
  

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Responsibilities

• Design compelling visual assets including ad sets, landing pages, and banners that are optimized for performance and aligned with campaign goals
• Create motion graphics and short-form videos tailored for social media platforms such as LinkedIn, Instagram, YouTube, and TikTok
• Edit existing video assets into high-performing ad units, ensuring compliance with platform specifications and attention spans
• Collaborate with media and content teams to develop creative concepts grounded in audience insights and campaign strategies
• Maintain brand consistency across static, motion, and video assets while adapting to different audience segments and platforms
• Design and implement A/B tests and other experiments using CRO tools like Optimizely, Unbounce, and Crazy Egg
• Conduct user research, usability testing, and heat mapping to gather insights and validate design decisions
• Iterate and refine creative assets based on performance data, testing outcomes, and stakeholder feedback
• Manage multiple projects simultaneously, providing regular updates and ensuring timely delivery
• Stay informed about industry trends, best practices, and emerging technologies related to CRO and user experience design
  
  

Benefits

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• Competitive annual salary range of $70,000 - $95,000 CAD, based on experience and skills
• Comprehensive medical, dental, and vision insurance plans, with employer-paid coverage for you and partial contribution for dependents
• Disability and life insurance coverage to support your well-being
• Access to mental health resources including Spring Health and Headspace memberships
• Physical health support through Omada, fertility assistance via Carrott, and virtual workouts through Aaptiv
• Generous paid time off including unlimited PTO (minimum two weeks), company holidays, your birthday off, and end-of-year recharge period
• Paid parental leave to support work-life balance
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus that increases with tenure
• Remote-first work environment with the flexibility to work from anywhere in the US or from our offices in Irvine, California; global opportunities available in Canada, UK, and Australia for qualified candidates
• Modern, collaborative virtual workspace utilizing Zoom, Slack, and other productivity tools
  
  

Equal Opportunity

Directive is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and welcome applications from individuals of all backgrounds, regardless of race, gender, gender identity or expression, sexual orientation, religion, national origin, genetics, disability, age, or veteran status. We believe that a diverse team enhances our creativity and innovation, and we are dedicated to creating an environment where everyone feels valued and empowered to succeed.