We are seeking a Performance Marketing Specialist to own and execute paid ad campaigns across Google, Meta, and LinkedIn. The ideal candidate will have hands-on PPC experience and strong on-page SEO and Generative Engine Optimisation (GEO) skills. The role requires a data-driven mindset and excellent communication skills.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Job Title:
Performance Marketing Specialist – PPC, SEO & GEO (Remote – India)
About Aeozo:
Aeozo is a forward-thinking Australian company driving digital growth through data-led advertising and search innovation. We’re building a remote team in India to scale our performance marketing efforts, and we’re looking for a hands-on PPC expert who can also bring strong on-page SEO and Generative Engine Optimisation (GEO) thinking to the table.
Role Overview:
This is a fully remote, India-based role where your primary mission is to own and execute paid ad campaigns across Google, Meta, and LinkedIn (TikTok is a bonus). In parallel, please use your SEO and GEO expertise to ensure our search presence, both traditional and AI-driven, continues to grow. If you love being on the platforms daily, optimising ROAS, and staying ahead of how AI is reshaping search, this is for you.
Key Responsibilities:
Paid Advertising (Primary )
- Plan, build, and manage high-performing campaigns on Google Ads (Search, Shopping, Display, PMax), Meta Ads (Facebook/Instagram), and LinkedIn Ads.
- Own budget allocation, bid strategies, audience targeting, and A/B testing of ad copy, creatives, and landing pages.
- Monitor, analyse, and report on campaign performance—conversion tracking, ROAS, CPA, CTR—using tools like Google Analytics 4, Google Tag Manager, and platform dashboards.
- Continuously optimise for lead generation and e-commerce goals, leveraging first-party data and audience insights.
- Stay current with platform updates, privacy changes (iOS, consent mode), and new ad formats.
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Search & Generative Engine Optimisation (Secondary)
- Conduct keyword research, competitor analysis, and on-page SEO audits to improve organic rankings and CTR.
- Optimise website content, meta tags, internal linking, and technical on-page elements for search engines.
- GEO (Generative Engine Optimisation): Implement strategies to increase brand visibility in AI-powered search results (ChatGPT, Google AI Overviews, Perplexity, etc.) by enhancing content authority, structured data, citation-worthy language, and entity optimisation.
- Collaborate with content and development teams to produce and refine content that both ranks and gets surfaced in generative answers.
- Track organic and GEO performance using tools like SEMrush, Ahrefs, Google Search Console, and emerging GEO analytics platforms.
What We are Looking For:
- 3+ years of hands-on PPC experience managing Google Ads, Meta Ads, and LinkedIn Ads campaigns with proven results (e-commerce or lead gen). TikTok Ads experience is a strong plus.
- Solid understanding of on-page SEO – you can do keyword research, optimise a page, and interpret Search Console data.
- Familiarity with GEO principles – you understand how AI search engines generate answers and what levers (structured data, clear entities, authoritative quotes, FAQ formats) increase visibility.
- Proficiency with analytics and tracking: Google Analytics 4, Google Tag Manager, conversion tracking setup, UTM parameters.
- Comfortable with SEO/GEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar.
- Data-driven mindset with the ability to translate insights into actionable tests and improvements.
- Excellent communication skills and a proactive, remote-working style.
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Why Join Aeozo?
- Fully remote position – work from anywhere in India.
- Working days and hours: Monday to Friday & 7:00 AM - 3:30 PM
- Salary: Rs. 30,000 per month
- Work directly with a growth-focused Australian company that values initiative and up-to-date expertise.
- Opportunity to shape both paid and organic search strategy, including the cutting-edge GEO space.
- Competitive compensation based on experience and performance.
- Flexible working hours aligned with Australian business time zones (a reasonable overlap is required).
How to Apply:
Send your resume and a brief cover note highlighting one PPC campaign you’re proud of and your take on how SEO is evolving with AI search. We can’t wait to meet you. Share it to hello@aeozo.com
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