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Marketing Performance Analyst

fullpond Latin America
Remote
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AI Summary

We're looking for a Marketing Performance Analyst who thrives on data, analytics, and performance optimization. This role is perfect for someone who enjoys working with marketing metrics, identifying trends, and turning campaign data into actionable insights. You'll serve as the analytical backbone of the marketing team by monitoring advertising performance, maintaining dashboards, and providing recommendations that drive business growth.

Key Highlights
Monitor Meta advertising campaigns daily and identify performance trends
Produce daily and weekly marketing performance reports for leadership
Maintain and improve centralized KPI dashboards in Google Sheets
Key Responsibilities
Monitor Meta advertising campaigns daily and identify performance trends
Produce daily and weekly marketing performance reports for leadership
Maintain and improve centralized KPI dashboards in Google Sheets
Analyze marketing funnels, conversion rates, and return on ad spend
Track lead attribution and campaign performance across Meta Ads and GoHighLevel CRM
Measure webinar performance and identify opportunities for optimization
Support new campaign launches by building dashboards, benchmarks, and tracking systems
Perform ad-hoc data analysis to support marketing and sales decisions
Collaborate with marketing, creative, advertising, and sales operations teams
Provide proactive recommendations to improve campaign efficiency and marketing ROI
Technical Skills Required
Google Sheets Meta Ads Manager SQL
Benefits & Perks
Fully remote Position
Paid vacation
Professional Growth
Nice to Have
GoHighLevel CRM
GA4
Google Tag Manager
Looker Studio
Power BI
Python

Job Description


We're looking for a Marketing Performance Analyst who thrives on data, analytics, and

performance optimization. This role is perfect for someone who enjoys working with marketing

metrics, identifying trends, and turning campaign data into actionable insights. You'll serve as

the analytical backbone of the marketing team by monitoring advertising performance,

maintaining dashboards, and providing recommendations that drive business growth.

We are always looking for enthusiastic, problem-solving personalities. Fluent English and

exceptional teamwork skills are required for all of our positions. Please submit your resume or

any documentation in English. We can't wait to meet you!


Qualifications

● Exceptional English communication skills, both written and verbal (C1 level Minimum).

● Enthusiastic, positive attitude, eager to work with others and solve problems.

● Advanced proficiency in Google Sheets, including formulas such as VLOOKUP,

INDEX/MATCH, QUERY, ARRAYFORMULA, pivot tables, and conditional formatting.

● Experience using Meta Ads Manager and analyzing campaign performance.

● Strong understanding of marketing metrics including CPM, CPC, CTR, CVR, ROAS,

frequency, and attribution.

● Excellent analytical, problem-solving, and critical thinking skills.

● Strong attention to detail and ability to identify trends and performance patterns.

● Ability to communicate insights clearly through reports and dashboards.

● Comfortable working independently while managing multiple priorities and deadlines.

● Experience with GoHighLevel CRM is a plus.

● Experience with GA4, Google Tag Manager, Looker Studio, Power BI, SQL, Python, or

similar analytics tools is preferred but not required.

● Previous experience in healthcare, coaching, or information-product marketing is a plus.


Responsibilities

● Monitor Meta advertising campaigns daily and identify performance trends.

● Produce daily and weekly marketing performance reports for leadership.

● Maintain and improve centralized KPI dashboards in Google Sheets.

● Analyze marketing funnels, conversion rates, and return on ad spend.

● Track lead attribution and campaign performance across Meta Ads and GoHighLevel

CRM.

● Measure webinar performance and identify opportunities for optimization.

● Support new campaign launches by building dashboards, benchmarks, and tracking

systems.

● Perform ad-hoc data analysis to support marketing and sales decisions.

● Collaborate with marketing, creative, advertising, and sales operations teams.

● Provide proactive recommendations to improve campaign efficiency and marketing ROI.


What We Offer

● Fully remote Position! Work from any place in the world!

● Take your local Holidays: We understand how important it is to take time with your family

and loved ones on important days.

● Paid vacation.

● Professional Growth: Opportunities for training and development in a fast-growing

company.

● Compensation: Competitive salary and performance-based incentives.


About FullPond

At FullPond, we care about people. We're all about transforming the way businesses discover

and collaborate with remote talent. We're passionate about connecting amazing people with

great companies. We are always looking for people who are eager to roll up their sleeves, work

hard, and create solutions to problems. This energy and attitude is what makes us unique. We

believe in transforming lives through meaningful work and opportunities that reward your effort

and dedication. Join us to grow professionally, collaborate with global teams and make an

impact—all while working for top-tier companies eager to value your skills and potential.



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