Google Ads Specialist

1. About Our Client:

The organization operates in the digital marketing space, specializing in lead generation for dental practices across the U.S. They address the challenge of growing patient acquisition through measurable and effective marketing strategies focused on booked appointments, ROI, and sustainable growth. The team is remote-first and emphasizes trust, ownership, and continuous improvement, allowing flexibility and initiative in driving results.

2. About the Opportunity:

The PPC - Google Ads Specialist role is focused on driving high-quality local leads for U.S.-based B2C businesses through hands-on management of Google Ads campaigns. This position owns campaigns end-to-end, including strategy, execution, optimization, reporting, and ongoing improvement. The role is critical for generating meaningful leads rather than just increasing traffic and requires a focus on lead quality and performance metrics.

3. Responsibilities:

• Manage and optimize Google Ads campaigns for U.S.-based local B2C businesses

• Create and maintain high-performing Google Ads

• Revitalize underperforming campaigns to achieve measurable results

• Test keywords, headlines, copy, and landing pages to identify top performers

• Handle technical and creative tasks or manage freelancers as needed

• Report regularly to leadership on campaign performance and growth opportunities

• Implement new processes to improve team efficiency and agility

4. Requirements:

• 3-4+ years of experience managing Google Ads for local lead generation (U.S. B2C businesses)

• Experience working in a marketing or digital advertising agency

• Proven ability to drive calls and form leads, not just traffic

• Expertise with Google Search and Performance Max campaigns

• Experience using Target CPA bidding to meet cost-per-lead goals consistently

• Understanding of Google Business Profile integration and local/Maps ads

• Strong analytical skills to translate data into actionable insights

• High attention to detail with a focus on lead quality

Bonus qualifications:

• Experience with Microsoft/Bing Ads

• Experience running Meta lead generation campaigns

• Familiarity with YouTube Ads or Google Display Network

• Knowledge of Google Ads Editor, GA4, Tag Manager, or Looker Studio

• Experience working with U.S. dental or medical practices

• Experience generating leads through other paid channels (TikTok, programmatic, etc.)

5. Pay Range and Compensation Package:

• Salary: $3,000 – $4,000 per month (gross)

6. Benefits & Perks:

• Full time, 100% remote work

• Flexible working hours (6am - 2pm EST with some flexibility)

• Paid Time Off: 27–29 days per year

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.