Lifecycle Marketing Manager

🌟 We’re Hiring: Lifecycle Marketing Manager

📍 Location: United Arab Emirates (Remote)

🕒 Employment Type: Full-Time

💼 Level: Mid-Level – Senior Level

We are a customer-centric organization committed to creating meaningful customer experiences through personalized engagement, data-driven marketing, and strategic lifecycle initiatives. Our teams collaborate across CRM, marketing, product, sales, customer success, analytics, and technology to deliver relevant customer interactions that increase engagement, retention, and long-term business growth.

We are seeking an experienced Lifecycle Marketing Manager to design, execute, and optimize customer lifecycle strategies that drive acquisition, activation, engagement, retention, and revenue growth. The ideal candidate will develop personalized marketing journeys, leverage customer insights, manage automation programs, and improve customer experiences throughout the entire lifecycle.

• Develop and implement lifecycle marketing strategies aligned with business objectives, customer journey goals, and revenue targets

• Design and optimize customer journeys across acquisition, onboarding, engagement, retention, reactivation, and loyalty stages

• Develop personalized campaigns using customer segmentation, behavioral insights, automation, and data-driven targeting

• Manage lifecycle marketing programs across email, CRM, mobile, web, in-app, and other digital communication channels

• Collaborate with CRM, product, marketing, sales, customer success, analytics, and technology teams to improve customer experiences

• Analyze customer behavior, engagement trends, lifecycle metrics, and performance data to identify optimization opportunities

• Build and optimize automated workflows, trigger-based campaigns, personalization strategies, and customer engagement programs

• Monitor key performance indicators (KPIs) including activation rates, engagement, retention, churn, customer lifetime value (CLV), conversion rates, and campaign ROI

• Conduct A/B testing, experimentation, customer segmentation, and journey optimization initiatives to improve marketing effectiveness

• Manage lifecycle marketing platforms, CRM systems, automation tools, analytics solutions, and reporting frameworks

• Prepare lifecycle performance reports, dashboards, insights, and strategic recommendations for senior leadership

• Bachelor's degree in Marketing, Business Administration, Customer Experience, Communications, Data Analytics, or a related field preferred

• Professional certifications in CRM, Lifecycle Marketing, Digital Marketing, Marketing Automation, Analytics, or equivalent are advantageous

• 5+ years of experience in lifecycle marketing, CRM marketing, retention marketing, customer engagement, or growth marketing roles

• 2+ years of experience managing lifecycle campaigns, marketing automation programs, or customer journey initiatives preferred

• Strong understanding of customer lifecycle management, segmentation, personalization, automation, retention strategies, and customer analytics

• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Braze, Klaviyo, Adobe Campaign, or similar solutions

• Strong analytical, strategic thinking, project management, and problem-solving skills

• Excellent communication, collaboration, leadership, and stakeholder management abilities

• Ability to translate customer data into actionable strategies that improve engagement and business performance

• Ability to work independently in a remote environment

• Fully remote work opportunity within the United Arab Emirates

• Competitive compensation package

• Professional development and customer engagement leadership growth opportunities

• Exposure to CRM transformation, digital customer experience, automation, and growth initiatives

• Flexible and collaborative work environment

• Supportive culture focused on innovation, personalization, collaboration, and continuous improvement

• Opportunity to design customer experiences that drive loyalty and sustainable business growth

• Clear career progression within lifecycle marketing, CRM leadership, customer experience strategy, growth marketing, and executive management functions