Senior Paid Ads Specialist - Dental & Healthcare Marketing

Role Overview:

We are looking for a driven and detail-oriented Paid Ads Specialist to join our digital marketing team at Remedo. You will manage paid advertising campaigns across Google Ads, Meta Ads, and Bing Ads for a portfolio of dental and healthcare clients based in the US, UK, and Singapore. Dental marketing experience is the primary requirement — a deep understanding of patient focused campaigns, local targeting, and service-specific ad strategies will set you apart.

Key Responsibilities:

• Plan, build, launch, and manage Google Ads, Meta Ads, and Bing Ads campaigns for dental and healthcare clients
• Conduct keyword research, audience segmentation, and competitive analysis tailored to dental services (implants, Invisalign, emergency dental, cosmetic dentistry, etc.)
• Monitor campaign performance daily and make proactive optimisations to bids, budgets, ad copy, and targeting
• Write compelling, compliant ad copy aligned to each client's tone, services, and location
• Build and optimise landing page strategies in coordination with the wider team
• Analyse call tracking data and conversion metrics to refine campaign strategy
• Produce clear, client-ready performance reports on a regular basis

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• Identify growth opportunities and flag issues proactively — without waiting to be asked
• Stay current on platform updates, dental industry trends, and digital marketing best practices
• Coordinate effectively across time zones to meet client expectations in the US, UK, and Singapore markets

Requirements:

• Minimum 2 years of hands-on experience running paid ads (Google Ads is a must; Meta Ads required; Bing Ads is a plus)
• Proven experience in dental or healthcare marketing — this is the primary requirement
• Strong understanding of local service advertising, geo-targeting, and call-based conversion tracking
• Fluent in English — confident in written client communication and reporting
• Comfortable working independently in a fully remote environment with minimal supervision
• Highly organised with the ability to manage multiple client accounts simultaneously

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• Proactive approach to problem-solving — spots issues before they become problems
• Proficiency with Google Ads Editor, Meta Ads Manager, and analytics tools (Google Analytics, etc.)
• Experience with call tracking platforms (e.g., CallRail) is a strong advantage

What We Value:

• Ownership — you take full responsibility for your accounts and results
• Proactivity — you don't wait to be told; you flag, suggest, and act
• Accountability — you follow through on commitments and communicate clearly when things change
• Precision — accuracy matters in reporting, ad copy, and budget management
• Client mindset — you understand that behind every click is a patient looking for care