Brand’s Best Friend is seeking a dynamic PPC Specialist to create and manage paid advertising campaigns on Amazon for marketplace clients. The role involves developing and optimizing Sponsored Product, Brand, and Display ad campaigns, analyzing performance, and sharing insights to exceed client KPIs. Candidates must have 1-3 years of Amazon Ads experience, strong analytical skills, and excellent communication abilities.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
PURPOSE & SCOPE:
Brand’s Best Friend is searching for a dynamic, PPC Specialist to assist in the creation and execution of client advertising strategies. You will create and manage paid advertising campaigns on Amazon. Exercising high attention-to-detail and time management, this position will work with the digital marketing team to execute sponsored product, brand, and display ads across a variety of brands. Must be data-driven, detail-oriented, and able to excel with others. You will work in a dynamic business culture where being a valued team member and continuous learning are your top priorities.
Develop and create Paid Search campaigns for Marketplace Clients
- Create and manage Amazon Sponsored Product, Sponsored Brand, and Sponsored Display ad campaigns on Amazon.
- Develop a target ACoS for brands and a strategy to achieve our goals.
- Analyze and optimize product, target, and audience performance.
- Develop a strong understanding of clients' products, competitors, industry, marketing goals and objectives.
- Share insights and action plans to exceed client’s KPIs.
- Stay up-to-date with the latest SEM, digital marketing trends and best practices.
- Review status and performance with Advertising Manager on a regular basis.
SKILLS & REQUIREMENTS:
- Experienced in PPC/Amazon Advertising - Minimum 1 year of advertising on Amazon.
- Analytical - Strong analytical skills & MS-Excel knowledge.
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- Strong communicator - Write concise emails and easily explain difficult advertising concepts in plain English.
- Efficient - Manage and prioritize time effectively.
- Problem solver - Identify red flags and connect the dots to quickly move the project forward.
- Emotionally intelligent - Good listener, self-aware, receptive to feedback and have the ability to develop a relationship with team members and clients.
- Relevant experience with Amazon Seller Central & third-party products like Helium 10, JungleScout, Teikametrics, Pacvue, etc.
- Experience working with ad budgets of at least $10,000+ per month (preferred)
- Amazon DSP experience (a plus)
- In-depth experience with keyword research, automation, bid management, targeting and ad copy testing.
- Extremely organized, self-motivated, and passionate about paid media platforms including Amazon, Walmart, eBay, Target, Google, Meta, etc.
- In-depth knowledge of other Microsoft Office (or Google equivalent) applications: Excel, Word, & PowerPoint.
- Excellent interpersonal skills, including both written and verbal communication.
Typical projects in this role include:
Strategy – Prepare campaign strategy to achieve client objectives.
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Execution - Optimize Amazon ads.
Reporting/Insights – Prepare campaign reports, insights, presentations, and answer questions about account performance.
BENEFITS:
- Fully-Remote, work from home (Canada, USA)
- Medical & Dental insurance
- Retirement plan with employer match
- Paid holidays
- Flexible PTOs
REQUIRED QUALIFICATIONS:
- 1-3 Years of Amazon Ads experience Amazon Ads Certification (Preferred)
License/Certification:
Amazon Ads Certification (Preferred)
Pacvue (Preferred)
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