Senior Creative Lead - Hands-On Creative Director Track

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Creative Lead (Hands-On Creative Director Track)

Reports To: Chief Marketing Officer (CMO)

About Us

JK Tools is a fast-growing, founder-led industrial supply company and the force behind trusted brands like Empire Abrasives. We serve tradespeople, manufacturers, and small businesses across the country with reliable abrasives, tools, and industrial essentials, delivered fast, supported well, and always built for the job.

We’re expanding fast and building with purpose.

Our Vision

In the next 10 years, JK Tools will have America’s largest catalog of industrial supply brands for small businesses.

About The Role

We're seeking a Creative Lead to lead brand vision, elevate visual identity, and build a scalable creative foundation across our portfolio. This is an opportunity to take ownership of multiple brands, refresh an established one, and help launch new product lines from the ground up. This role is perfect for a Senior Designer with an established history of design experience looking to make the next step in their career.

What You’ll Do

• Lead creative direction and brand identity for JK Tools and all product lines, including visual identity, packaging, website creative, and digital presence.
• Develop and maintain usable brand guidelines (visual + verbal) to ensure consistency across websites, marketplaces (Amazon, eBay, Zoro), packaging, ads, and partner channels.
• Execute and refine creative assets directly, making small design tweaks, packaging updates, imagery adjustments, and production-ready edits when needed.
• Manage, mentor, and expand creative talent, including designers, photographers, and video editors; identify and onboard new contractors as the brand portfolio grows.
• Build and optimize creative workflows (briefing → review → approval) to improve output quality, reduce revision cycles, and create predictable production timelines.
• Strengthen brand storytelling and voice across product pages, packaging text, advertising, social captions, and marketing campaigns.
  
  

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Who You Are

• 6+ years of experience in creative direction, brand design, or similar roles within eCommerce, retail, or consumer products.
• Strong portfolio demonstrating brand identity, packaging, digital design, and multi-channel creative.
• Ability to both direct and execute—comfortable shaping high-level concepts and making hands-on refinements.
• Experience managing designers, photographers, video editors, and creative contractors.
• Familiarity with marketplace creative requirements (Amazon, eBay, Walmart, Zoro).
• Strong sense of brand voice, copy clarity, and consumer-focused storytelling.
• Excellent organizational skills and experience establishing structured creative workflows.
• Bonus: Experience with Figma, Adobe Creative Suite, ClickUp, or product photography direction.
  
  

Benefits

• Fully Remote
• Health, dental, and vision insurance

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• 401(k) with company match
• Paid time off and holidays
• Bonus Potential after 1 year
• Opportunity to build a creative department from the ground up and shape multiple brand
  
  

Why Join Us?

You won’t be stepping into layers of approvals or someone else’s playbook here. You’ll work directly with leadership and have the freedom to shape how our brands look, feel, and show up everywhere. We move fast, value initiative, and trust you to own your lane from day one. If you want to build something real from the ground up, lift multiple brands with your creative vision, and see your work make an immediate impact on the people who rely on our products, you’ll feel right at home here.

Our Core Values

• Own It – Take initiative and follow through
• Growth Mindset – Stay curious and always improve
• Problem Solver – Bring clarity and move things forward
• No Jerks – We work with respect and integrity
  
  

Equal Employment Opportunity

JK Tools is an Equal Opportunity Employer. We’re committed to creating a diverse, inclusive, and respectful environment for all team members. All qualified applicants will be considered without regard to race, religion, gender identity, sexual orientation, age, disability, or veteran status.

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