AI Summary
We are seeking a seasoned digital marketing professional to manage social media, content creation, and paid media for the Indian market. The ideal candidate has 5+ years of experience in digital marketing and is fluent in Hindi and English. The role is fully remote and offers a competitive salary.
Key Highlights
Manage social media for two brands
Create and schedule content across multiple platforms
Execute monthly content calendars aligned with Indian festival calendars and local news cycles
Key Responsibilities
Plan, create, and schedule content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.) for both entities
Engage with the online community and respond to comments/messages appropriately
Monitor trends and analytics to optimize performance with content
Technical Skills Required
Benefits & Perks
Competitive salary (₹25,000/month)
Fully remote work
Independent contributor role
Nice to Have
Knowledge of any other regional language (Tamil, Telugu, Bengali, Marathi)
Job Description
About The Role
We are seeking a seasoned, execution-focused digital marketing professional who lives and breathes the Indian social media ecosystem. You are not a beginner learning the ropes; you are a "doer" who has managed budgets on Meta Ads Manager, written copy in Hinglish, and navigated the nuances of pan-India audiences. This is a fully remote position, but we require someone based in India who understands local trends, festivals, and consumer sentiment intuitively.
Important Note on Compensation: This salary band (25kmonth) reflects a fully remote, independent contributor role without team management responsibilities. This is ideal for a highly experienced professional from a Tier 2/Tier 3 city or someone seeking work-life balance over corporate agency pressure.
Key Responsibilities
- Social Media Management (Brand A & Brand B)
- Plan, create, and schedule content across platforms (Instagram, Facebook, YouTube, LinkedIn, etc.) for both entities.
- Engage with the online community and respond to comments/messages appropriately.
- Monitor trends and analytics to optimize performance with content.
- Advanced Strategy: Execute monthly content calendars 4 weeks in advance, aligned with Indian festival calendars (Diwali, Eid, Pongal, etc.) and local news cycles.
- Platform Mastery:
- Instagram: Deep understanding of the Indian algorithm; proficient in using trending Indian audio, managing Collab posts, and driving engagement via Stories interactive stickers (Polls/Sliders in Hinglish).
- YouTube: Creating Community Posts and optimizing Shorts for the Indian mobile-first audience (9:16 aspect ratio with hard-coded subtitles).
- LinkedIn: Crafting "Founder's Voice" content and professional posts with a local business context.
- Copywriting: Fluency in Hinglish (Hindi + English mix) is mandatory. Ability to switch between professional English for B2B and colloquial Hinglish for D2C audiences.
- Content Creation & Branding
- Develop high-quality, engaging content following brand guidelines (graphics, videos, reels, blog posts, etc.).
- Maintain brand consistency in all visuals and messaging for both Brand A & Brand B.
- Collaborate with the team to generate content ideas.
- Technical Proficiency: Use Canva Pro to create carousel posts, reel covers, and YouTube thumbnails at a professional speed (no dedicated designer provided).
- Website & SEO Optimization
- Update and manage content on Brand A’s website (WordPress).
- Update and manage content on Brand B’s website (Kajabi/Thinkific).
- Implement SEO best practices to improve visibility, including knowledge of Hindi/Regional Language Keywords for YouTube Search and Google Discover.
- Track and analyze website traffic and engagement.
- Paid Media & Performance Marketing (Hands-On)
- Meta Ads Manager (Non-Negotiable): Set up Advantage+ Shopping Campaigns and Lead Gen campaigns independently. Responsible for a monthly ad budget of ₹1L - ₹3L.
- ROAS Focus: Analyze data for CPA (Cost Per Acquisition) and CTR specific to the Indian market (where data is cheaper but conversion requires more trust-building).
- Reporting: Weekly report preparation in Google Looker Studio to show exactly where the ad spend went.
- Email Marketing & Campaigns
- Design and execute email campaigns (newsletters, promotions, event announcements):
- Brand A: 2x/month
- Brand B: 2x/month (increased frequency pre-events)
- Monitor open rates and engagement for optimization. Tools: Brand A (Mailchimp), Brand B (Kajabi/Thinkific).
- Event Promotion & Collaboration
- Assist in promoting in-person and virtual events, workshops, and classes.
- Work with partners and affiliates for cross-promotions.
- Professional Outreach & ORM (Online Reputation Management)
- Assist in developing and executing online strategies to connect with potential clients, partners, and industry influencers.
- Create targeted campaigns using email marketing, social media, and SEO to increase visibility, drive engagement, and build brand awareness.
- Comment Moderation: Respond to comments within 2 hours during Indian business hours. Handle negative reviews on Google My Business with a calm, problem-solving tone.
- Influencer Outreach: Identify Nano & Micro-Influencers in India (1k - 50k followers) who offer high engagement at low cost. Negotiate barter deals or low-cost collaborations.
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- Minimum 5+ Years of Full-Time Experience in Digital Marketing specifically for the Indian market (Agency or Brand side).
- Tool Stack Expertise:
- Meta Business Suite (Advanced)
- Google Analytics 4 (GA4)
- Canva (Advanced)
- Social Media Scheduling Tools (Buffer, Hootsuite, or Meta Planner)
- CapCut, Adobe Pro (bonus)
- Collaboration: WhatsApp, Trello, Google Workspace
- Language Skills: Fluent Hindi (spoken/typed in Roman script) and Fluent English. Knowledge of any other regional language (Tamil, Telugu, Bengali, Marathi) is a strong advantage.
- Hardware Requirement: Must have own high-speed internet connection and a laptop capable of handling Canva and multiple browser tabs.
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