Digital Product Analytics Manager

Job Title: Digital Analytics Product Manager - Remote

Duration: 12+ Months

Payrate : $67.33/hr on W2

*Position is fully remote, but the manager prefers someone who is on EST*

Qualifications:

Mush Have:

• SQL, AWS, Github, Snowflake.
• Data Validation, Dashboard Reporting, Google Analytics.
• Technical API.

a) Education

• BA/BS Marketing, Business, Computer Science, or Engineering. Technical undergraduate education with business/product management professional experience will be considered.

b) Knowledge and skills

• 5-7 years of Digital Product Analytics experience

• Strong knowledge of web design, usability and user testing

• Strong understanding of Scrum application development

• High level of day to day business acumen

• Strong analytical skills

• Demonstrated presentation, verbal and written skills

• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.

• Strong teamwork skills with ability to listen and contribute as a positive and solution oriented team player

• Ability to think creatively and outside the box

• Proven track record of driving change and implementing process improvement

c) Technical Skills

• Experience with Microsoft Suite

• Experience in mining clickstream data

• Experience in configuring and managing analytics tools, such as FullStory, Quantum Metrics

• Experience using testing tools (Optimizely, Dynamic Yield, Adobe Target)

• Experience using AI tools and agents (Claude, OpenAI, etc.)

• Experience in analyzing customer behavior and feedback

• Experience with Content Management System (CMS)

• Experience using project management tools (Jira, Basecamp, VersionOne, etc.)

d) Job experience

• 3-7 years digital merchandising/ecommerce/product marketing experience

• 2-3 years of experience translating business strategy into actionable optimized experiences online

• 2-3 years of working in testing platforms, configuring, launching and measuring results

• 2-3 years of experience in digital marketing or digital analytics

Responsibilities:

Client is currently seeking a Digital Product Analytics Manager to join a dynamic business team responsible for driving rich and engaging digital products for our customers/owners.

Working within the Digital Product Team this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results. As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs.

This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact. This candidate needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the organization.

• Map out and execute optimization strategy for the company digital products.

• Suggest, define and develop relevant a/b/n experiments to maximize consumer experience and conversion.

• Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.

• Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Quantum Metrics, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.

• Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit.

• Accountable for reporting on the quality, UI performance and application health.

• Be the advocate for our websites – highlighting the product winners, losers and missed opportunities to the wider organization.

• Identify KPIs and create measurement strategies for new product features or enhancements

• Work with the Digital Product team to influence product enhancements to be added to the roadmap.

• Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.

• Work closely with other internal teams – including CRM, Application Performance, Product Management and consumer Insights – to ensure proper reporting, NFR’s and alerts are set up to measure performance.

• Support Business case development for new digital capital projects.

• Partner with Marketing teams to understand any campaigns to understand product impact.