Head of Mobile App

Ancient Remedies is a DTC wellness brand built around a flagship product, now scaling a recurring-revenue mobile product alongside it: a personalized wellness app on iOS and Android with a freemium/premium subscription model. The app is live, has acquired its first paying subscribers organically before any marketing has been switched on, and is now the long-term retention engine of the wider business. We're hiring a Head of App to own it end-to-end.

This role owns:

• Product roadmap for the app, across 3/6/12-month horizons
• Subscription P&L: pricing, plans, trials, free-to-paid conversion
• Mobile engineering team via the Engineering Manager — code quality, sprint cadence, hiring, performance
• Experimentation programme on paywall (RevenueCat) and feature surfaces (Firebase)
• UX direction and Figma design system; briefs designers
• App Store Connect, Google Play Console, compliance (DSA, GDPR, privacy, OAuth)
• Mixpanel analytics, cohort and funnel reporting to leadership
• Cross-functional partnership with Retention/CRM, ecommerce, and the external email/SMS agency

The Team: They'll inherit an existing engineering team with room to build it out wherever they see gaps.

Reports to: Director of Retention

The right person is obsessed with optimization and the process side of it — someone who instinctively sets up the systems, rituals, and scorecards that guarantee continuous improvement across every surface they own, from free-to-paid conversion to cohort retention to release discipline. They've owned a consumer subscription mobile product before across both stores, ideally at comparable scale, with measurable P&L outcomes to point to — not just feature PM work. They've led mobile dev teams through an engineering manager and are technically credible enough to step in and lead the team directly when needed — comfortable directing AI coding agents as part of how the team ships, even if they're not writing production code themselves. They live in the data — MRR, churn, free-to-paid, LTV — and can walk through their experimentation programme and prioritization framework in the first call. Comfortable managing a distributed team across time zones and design-literate enough to direct a Figma file.

Must-haves:

• 6+ years in mobile product leadership; 3+ owning consumer subscription apps on iOS and Android
• Track record of measurable P&L outcomes — conversion, retention, or LTV moved by your decisions
• Real engineering leadership experience (directly or via an EM); shipped under real deadlines
• Technically fluent in the modern stack: React Native/Expo, Supabase (or similar), RevenueCat. Read code, scope work, call BS — even if you don't write production code
• Comfortable directing AI coding agents (Claude Code, Cursor) as part of how the team ships
• Deep fluency with App Store Connect, Google Play Console, and platform compliance
• Strong design sensibility; can direct designers in Figma
• Real A/B testing discipline — decisions made from data

Nice to have:

• Wellness, health, or DTC consumer brand experience
• RAG/AI workflows inside consumer apps

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What We Offer:

🌿 Competitive salary - Benchmarked to market rate with regular reviews as we grow.

🌿 Performance bonuses - Your results are recognized and rewarded. We celebrate people who move the needle.

🌿 Fully remote - Work from wherever you do your best thinking. No commute, no compromise.

🌿 Flexible hours - Async-friendly and autonomy-driven. We care about output, not when you’re online.

🌿 24 days PTO - 24 days paid holiday plus 4 paid sick days — no questions asked.

🌿 WFH equipment budget - One-time budget to get your home office set up with the IT equipment you need from day one.

🌿 Learning budget - Annual allowance for courses, books, and anything that helps you grow.

🌿 Real ownership - At 100 people, your work has direct impact. No bureaucracy, no waiting for permission.

🌿 A team that cares - Genuinely warm, highly productive people who show up for each other as much as for the work.

🌿 Room to grow - We’re scaling fast. The role you start in today can grow into something much bigger tomorrow.

All applications will be treated strictly confidential.

Only short-listed candidates will be contacted.

Thank you for applying!