Digital Growth Lead (DACH Market)

Digital Waffle • European Union
Remote
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AI Summary

Digital Growth Lead to own digital growth across the DACH market. Manage and direct external performance marketing agencies. Drive SEO, content growth, and lifecycle marketing initiatives.

Key Highlights
Manage digital growth across DACH market
Direct external performance marketing agencies
Drive SEO, content growth, and lifecycle marketing initiatives
Key Responsibilities
Own digital growth strategy and execution across the DACH market
Manage and direct external performance marketing agencies across paid search and paid social
Drive SEO and content growth initiatives to improve long-term customer acquisition
Build and optimise lifecycle marketing and CRM automation campaigns
Reactivate and grow engagement across a large existing customer database
Use AI tools and automation workflows to improve marketing execution and operational efficiency
Monitor campaign performance, customer behaviour and growth metrics to identify opportunities for optimisation
Technical Skills Required
SEO CRM Lifecycle marketing AI-driven workflows Automation workflows
Benefits & Perks
Competitive package
Fully remote work
Fluent German language required
Nice to Have
Experience within ecommerce, retail or consumer-focused businesses
Experience with lifecycle marketing and deliverability optimisation
Experience working within lean, high-growth or startup environments

Job Description


A fast-growing consumer technology business is hiring a Digital Growth Lead to own digital growth across the DACH market.


This is a highly autonomous role for someone who wants to run marketing end to end within a lean, fast-moving environment. You will combine AI-driven workflows, SEO, CRM, lifecycle marketing and performance strategy while managing external agency relationships and driving measurable commercial growth.


The business is specifically looking for someone who can operate independently, move quickly and combine strategic thinking with hands-on execution.


Role: Digital Growth Lead

Salary: Competitive package depending on experience

Location: Fully remote, anywhere within the EU

Language: Fluent German required


What you’ll be doing:


  • Own digital growth strategy and execution across the DACH market
  • Manage and direct external performance marketing agencies across paid search and paid social
  • Drive SEO and content growth initiatives to improve long-term customer acquisition
  • Build and optimise lifecycle marketing and CRM automation campaigns
  • Reactivate and grow engagement across a large existing customer database
  • Use AI tools and automation workflows to improve marketing execution and operational efficiency
  • Monitor campaign performance, customer behaviour and growth metrics to identify opportunities for optimisation
  • Support improvements across customer onboarding, communication and brand perception


What you’ll need:


  • Fluent German language skills with strong written communication ability
  • Strong experience across digital growth, performance marketing or lifecycle marketing roles
  • Hands-on experience with SEO, CRM and customer acquisition strategies
  • Experience managing agencies and holding them accountable to commercial performance
  • Strong understanding of AI-assisted marketing workflows and automation tools
  • Comfortable operating independently within fast-moving environments
  • Analytical mindset with the ability to optimise based on performance data


Nice to have:


  • Experience within ecommerce, retail or consumer-focused businesses
  • Experience with lifecycle marketing and deliverability optimisation
  • Experience working within lean, high-growth or startup environments


This role would suit a highly proactive marketer who enjoys owning growth end to end, combining strategy with execution and using modern AI-driven workflows to scale performance quickly.


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