Performance Marketing Lead

About The Company

ThriveHub is a dynamic organization dedicated to empowering direct-to-consumer (DTC) brands by driving scalable revenue growth through innovative performance marketing strategies. Our core mission is to enable founders to achieve efficient growth, improve unit economics, and develop robust systems that support long-term success. With a focus on data-driven decision-making and creative excellence, ThriveHub strives to be a trusted partner in the journey of digital transformation and business expansion.

About The Role

We are seeking a highly skilled and motivated Performance Marketing Lead to take ownership of our customer acquisition efforts from end to end. This full-time remote contract position offers an exciting opportunity to work closely with the founder in a lean, fast-paced environment where your contributions will have a direct impact on revenue growth. The ideal candidate will be responsible for scaling paid channels, developing innovative creative systems, and continuously refining performance through disciplined testing and iteration. This role demands a proactive mindset, high accountability, and a strategic approach to digital marketing, ensuring alignment with overall business objectives.

Qualifications

The successful candidate will possess a minimum of 4-6 years of hands-on experience in performance or growth marketing, specifically with a focus on acquisition for eCommerce brands. Strong expertise in managing advertising campaigns across platforms such as Meta, Google Ads, YouTube, and TikTok is essential. Experience in running app campaigns, including installs and in-app events, is highly desirable. Familiarity with Amazon marketing is a plus. The candidate should demonstrate a proven ability to scale acquisition efforts while maintaining cost per acquisition (CAC) targets. A deep understanding of analytics tools like Google Analytics and Search Console, along with proficiency in tracking setup, troubleshooting pixels, and attribution, is required. The ideal candidate will also have a strong creative instinct, experience managing high-volume creative workflows, and the ability to operate independently within a lean environment.

Responsibilities

• Own the entire acquisition performance process across paid and organic channels, ensuring alignment with business goals.

Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.

• Plan, launch, and optimize advertising campaigns across Meta, Google (Search and YouTube), and TikTok, focusing on scalability and efficiency.
• Manage and scale app campaigns aimed at increasing installs and in-app engagement, continuously improving performance metrics.
• Develop and grow organic social channels, maintaining a focus on performance, consistency, and audience engagement.
• Handle campaign setup, budgeting, optimization, and ongoing performance tracking to maximize ROI.
• Lead the creative process from sourcing ideas and briefing to execution, testing, and refinement, building a robust creative testing pipeline aligned with platform algorithms.
• Implement a data-driven approach by pulling insights from Google Analytics and Search Console to understand user behavior and identify new opportunities for growth.
• Ensure accurate tracking and measurement by managing pixels, events, and attribution setups, proactively troubleshooting issues as they arise.
• Manage advertising budgets with a focus on efficiency, contribution to profit and loss (P&L), and sustainable growth.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Collaborate closely with the founder to prioritize initiatives, monitor performance, and refine growth strategies.
• Stay updated with platform changes, industry trends, and best practices to keep campaigns competitive and innovative.
  
  

Benefits

ThriveHub offers a competitive compensation package, with a monthly salary ranging from ₹75,000 to ₹95,000, commensurate with experience and demonstrated performance. As a full-time remote role, it provides flexibility and the opportunity to work from anywhere. You will be part of a forward-thinking team that values innovation, accountability, and continuous learning. Additionally, you will have access to professional development resources and the chance to significantly impact the growth trajectory of exciting DTC brands. ThriveHub fosters a collaborative environment where your ideas and expertise are valued and encouraged to thrive.

Equal Opportunity

ThriveHub is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, ethnicity, gender, age, sexual orientation, religion, disability, or any other protected characteristic. We believe that diversity drives innovation and are dedicated to creating a welcoming environment for all employees and applicants. We encourage individuals from all backgrounds to apply and join us in our mission to transform performance marketing for DTC brands.