Senior Graphic Designer

Our Purpose:

At Gardyn, we’re on a mission to make fresh, healthy food accessible to every home. We believe growing food should be simple, sustainable, and joyful and we’re building smart indoor gardening technology that helps people eat better while using fewer natural resources.

We’re a fast-growing, mission-driven company that cares deeply about impact, innovation, and how we show up for one another. Our work is rooted in curiosity, ownership, and thoughtful growth and we’re excited to bring on leaders who want to help scale something meaningful.

The Opportunity:

We’re hiring a Senior Graphic Designer to own the visual design across email and paid media - the two channels that most directly drive measurable performance for Gardyn. Reporting to the Creative Director, you’ll set the standard for executional excellence, bridge creative and engineering workflows through AI-assisted tooling, and build the systems that make our team faster over time.

This is a craft-meets-systems role. You’ll ship beautiful, on-brand work at the pace performance marketing demands - and you’ll codify what you build into a programmatic design system that powers Claude Code-driven email generation, AI-assisted production, and a structured creative testing framework. You’ll partner closely with Lifecycle and Performance Marketing to translate performance data into the next round of creative bets.

If you love combining sharp design craft with measurable impact, are fluent in AI-assisted creative workflows, and want to help build the operating system for a fast-growing mission-driven brand, we’d love to meet you.

What You’ll Do:

Email design ownership

• Own end-to-end email design - layout, typography, component architecture, and visual quality - across prospect, customer, and lifecycle programs.
• Build and maintain a modular email template library that supports rapid campaign production without sacrificing craft.
• Establish and document a design system structured for programmatic use.
• Ensure all email templates are accessible, responsive, and render correctly across major email clients.

Design system & Claude Code integration

• Define design tokens (color, spacing, typography, radius) and export them in a format consumable by Claude Code.
• Collaborate with the lifecycle team to integrate design tokens into automated email generation workflows.
• Act as the design stakeholder for AI-assisted production - review, refine, and quality-gate outputs before they ship.

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Paid media creative strategy

• Design and produce creative assets for paid social, display, and search campaigns across key channels (Meta, Google, TikTok, and more).
• Develop campaign-level creative strategies - concept, messaging hierarchy, visual direction, and format variants.
• Partner with performance marketing to establish a structured creative testing framework (hooks, formats, CTAs).
• Analyze creative performance data and translate insights into iterative design decisions.

Craft, systems & team standards

• Maintain brand consistency and design quality across all channels and formats.
• Own file organization, naming conventions, and asset handoff processes.
• Contribute to design critiques and provide constructive feedback on work from other team members.
• Identify and eliminate production bottlenecks through systematization and tooling.

What We’re Looking For:

Required

• 5+ years of professional graphic design experience, with a portfolio demonstrating email, digital marketing, and brand work.
• Demonstrated experience building or contributing to a design system (tokens, component libraries, documentation).
• Hands-on experience designing paid media creative with a working knowledge of performance metrics (CTR, ROAS, CVR).
• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of HTML/CSS email development and cross-client rendering.
• You can adhere to tight deadlines, platform specs, and shifting briefs without dropping craft.
• You’re proactive, open to feedback, and energized by the intersection of creativity and performance

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• You have strong communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and senior leadership.
• You have a Can-Do attitude.
• You are a highly independent worker who can stay on top of personal workload in a remote environment.
• Passion for sustainability, food, and technology—you love the Gardyn mission and want to help customers thrive.

Preferred

• Experience with AI-assisted design tools or workflows (Claude Code, Adobe Firefly, Midjourney, or similar).
• Familiarity with design-to-code handoff.
• Experience at a growth-stage company or performance marketing agency.
• Background in motion graphics or video creative for paid social.

Why You’ll Love This Role:

• We encourage unconventional thinking.
• We are paving the path for innovation in home-grown food and education.
• We are creating a movement bigger than ourselves that will positively enhance people’s lives.
• We practice radical candor and encourage employees to be authentic and transparent when communicating with all internal employees as well as external vendor relationships.
• We lead with context not control and let you determine the best ways to accomplish your goals.
• We are a wicked smart yet humble team.
• Gardyn embodies the start-up culture with the success to back it up.

We provide competitive and comprehensive compensation and benefit offerings designed to support you at work and in life. These include: medical, dental, and vision coverage, employer paid short-term and long-term disability insurance, life insurance, a 401(k) with company matching, unlimited paid time off, paid company holidays, Take Care Fridays during the summer, a fully remote work environment, education reimbursement, travel reimbursement, a Gardyn device and membership, and exceptional paid maternity and paternity leave options. The pay range for this role is $80,000 – $95,000 per year, based on experience, skills, and market alignment.