Performance Marketing Manager

PERFORMANCE MARKETING MANAGER

Location: Fully remote | Engagement: Full-time or Contract-to-Full-Time | Reports to: Growth Manager

Apply to: laiba.khan@aneeq.co | Website: aneeq.co

ABOUT .ANEEQ

.aneeq is the UAE's leading men's telehealth brand. We provide DHA-licensed, physician-led care

for hair loss, beard growth, intimate health, and weight loss, delivered discreetly across the UAE.

We are scaling fast, building a category-defining brand for men's health in the region. Paid media

performance must be judged against real paid orders and revenue, not only platform-reported

conversions.

THE ROLE

We're hiring a hands-on Performance Marketing Manager to own paid growth across Meta, Google,

and other paid channels. This is an individual contributor role reporting to the Growth Manager.

There is no team to manage, you own the execution directly.

The scope covers campaign management, performance analysis, creative testing, channel

expansion, weekly reporting, and the project management needed to keep designers, landing

pages, tracking, and operations moving.

You will:

• Own paid media strategy and execution across Meta, Google Ads, and other relevant paid

channels such as TikTok, Snapchat, YouTube, Display, Demand Gen, affiliates, or influencers

where commercially justified.

• Manage campaign architecture across prospecting, consideration, retargeting, tactical

campaigns, and product-line campaigns for Hair Loss, Sexual Health, Beard Growth, and

Skincare.

• Build and manage Google Ads: brand search, non-brand search, competitor and search-intent

campaigns, YouTube/Demand Gen, retargeting, and landing-page-specific campaigns.

• Actively manage Meta campaigns, budgets, audiences, placements, campaign naming,

optimization events, creative rotation, retargeting windows, and frequency fatigue.

• Report CAC, spend, orders, ROAS/MER, CTR, CPC, CPM, frequency, conversion rate, and

funnel drop-off by channel, product vertical, language, campaign type, and creative angle.

• Reconcile platform-reported conversions against actual paid orders — we track real revenue, not

platform-inflated numbers.

• Create weekly performance reviews with clear actions: what to scale, what to pause, what to

refresh, and what needs investigation.

• Own the creative testing roadmap: briefs, hypotheses, variants, copy angles, Arabic and English

localization, product visuals, trust claims, offer tests, hooks, and format requirements.

• Work with designers and freelancers to maintain high creative velocity across Story, Feed,

Square, and Landscape formats.• Identify and fix tracking problems: pixel events, Google Ads conversions, GA4/GTM, UTMs,

event deduplication, and attribution mismatches.

• Partner with operations to understand payment status, delivered orders, subscriptions, refill

behavior, and LTV by product category.

• Coordinate paid acquisition with lifecycle campaigns across WhatsApp, email, and retention

journeys.

• Maintain a disciplined experiment backlog with hypotheses, budgets, expected impact, test

duration, success criteria, and post-test decisions.

MUST-HAVE

Paid media expertise. This is a hands-on execution role, and we want to see you in your element.

You should be highly proficient across the following areas.

• Meta Ads Manager: expert-level campaign management including budgets, audiences,

placements, creative rotation, retargeting, and optimization events.

• Google Ads: strong working knowledge of Search, Display, YouTube, Demand Gen, and

conversion tracking setup.

• TikTok & Snapchat Ads: experience setting up and managing campaigns, understanding

platform-specific formats, audiences, and optimization levers.

• Analytics and tracking: comfortable with GA4, GTM, UTMs, pixel and conversion events,

attribution issues, and platform reporting limitations.

• Spreadsheets and reporting: must be able to build clear weekly analysis with actions, not just

export platform dashboards.

Other essentials

• End-to-end campaign ownership. You've managed campaigns from strategy to execution to

reporting.

• Deep understanding of attribution and reconciliation. You question platform-reported

conversions and reconcile against real business data.

• Creative testing discipline. You brief creatives, define hypotheses, run structured tests, and

make decisions from results — by angle, audience, placement, funnel stage, and product line.

• Strong written communication. You explain performance clearly to a founder or operator.

Weekly reviews are actionable, not generic.

• Fast learner, organised, independent. You absorb a business quickly, manage shifting

priorities, and maintain a clear weekly operating rhythm without being chased.

• Proactive communicator. You flag issues early and surface tracking problems, budget risks, or

creative fatigue before they become costly.

• Impact-driven. Budget decisions are tied to real orders and vertical-level economics, not vanity

metrics.

NICE TO HAVE

• Arabic and English performance marketing experience in UAE or GCC markets.• Experience with restricted or policy-sensitive categories such as healthcare, telehealth,

supplements, or men's health.

• Ability to do light analytics with SQL or Python.

• Experience managing freelancers, designers, landing page builders, or creative production

workflows.

WHAT WE OFFER

• Full ownership of paid acquisition for a fast-growing brand.

• Direct working relationship with the Growth Manager and founding team.

• Fully remote: work from your preferred location with UAE timezone overlap.

• Real impact: your decisions directly move CAC, revenue, and growth.

• Access to internal analytics dashboards, reconciled revenue data, and creative production tools.

HOW TO APPLY

Send the following to laiba.khan@aneeq.co with the subject line "Performance Marketing

Application, [Your Name]":

• Your resume.

• A short paid media audit or case study showing: the business context and channel mix, spend,

orders or revenue, CAC/ROAS, the source of truth used, what was underperforming, what

actions you took, what changed after implementation, and one example of a creative or

landing-page insight that improved performance.

• Your monthly rate, expected start date, and timezone availability.

All the best,

• .aneeq growth team