Senior Marketing Operations Manager

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About the Opportunity

This is a fully remote role for candidates who are based outside of the New York Metropolitan area. For those located in the area, a hybrid work arrangement (1-2 days a week in the NYC office) is encouraged. Flexibility is valued, and candidates with different preferences are encouraged to apply and discuss their needs.

Key Responsibilities

Marketing Operations (90%)

• Develop and execute marketing strategies and tactics that align with the broader marketing strategy in order to generate leads, expedite the sales cycle, and elevate the brand.
• Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel.
• Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline.
• Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube).
• Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks.
• Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement.
• Establish and enforce ongoing standards for marketing data management within CRM software to ensure consistent and accurate evaluation metrics across.
• Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics.
• Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs, including but not limited to: email marketing software, Google Analytics, search engine optimization (SEO and GEO), list management, etc.
• Own the definition and application of performance standards for marketing operations, using revenue data to guide departmental decision-making and ensure alignment with organizational strategy across marketing, sales, and product functions.
• Own the Revenue Operations Dashboard to set targets for and track conversion rates by deal stage, by market, and by vertical; leverage data to drive and inform marketing strategies and influence sales and product decisions on an ongoing basis.
• Own the creation and distribution of the Marketing Quarterly and Annual Reports and regularly analyze marketing data to ensure alignment across the Go-To-Market team.
• Create and operationalize a strategy to improve SEO and GEO around identified search terms.
• Update the website to support deliverables, including data tracking, analysis, and optimize the organization's web presence, with high priority on SEO and GEO.
• Advise on and integrate new tools to increase digital marketing performance or marketing integration and manage vendor relationships, self-directed projects, and budgets.

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• Effectively coordinate with external parties (design, web, trade associations, media, etc.).

Leadership (10%)

• Foster a positive team culture that embodies the organization's values.
• Act as a trusted resource and advocate for the team, ensuring that concerns, challenges, and process improvements are communicated and/or approved by the SVP, Marketing and Communications.
• Assist the SVP, Marketing and Communications, with hiring and onboarding efforts by providing input on team needs, participating in interviews when appropriate, and helping integrate new hires into team processes.

Required Qualifications

• BA/BS degree in a related field.
• 7+ years of work experience developing and executing marketing strategies and tactics, data analysis, and reporting.
• Expertise in digital marketing best practices and the latest digital analytics toolsets.
• Experience with CRM software and a demonstrated ability to improve CRM reporting to inform marketing strategies.
• A track record of success optimizing lead generation, lead advancement, and improving SEO.
• Strong analytical skills and the ability to generate and interpret data to inform deliverables and meet goals.
• Hands-on experience using AI tools (e.g., for content generation, segmentation, automation) to drive measurable marketing outcomes.
• Excellent project management and collaboration skills.
• Excellent verbal, written, and interpersonal communication skills.
• Alignment with the organization's mission, values and a strong interest in the clean energy transition.
• 5% travel expected, primarily for team events and company-wide meetings.

Preferred Qualifications

• HubSpot CRM experience is preferred.
• Experience with content creation, curation and syndication is a plus.

Additional Information

The organization is dedicated to fostering a welcoming and inclusive culture that prioritizes the safety and well-being of all its clean energy professionals. It embraces and learns from diverse backgrounds, encouraging open dialogue and growth. Through resources like active Employee Resource Groups, a DEI Working Group, and comprehensive training and workshops, it continues to build a supportive community that celebrates the convergence of identities.

The priority is to ensure that every team member feels valued and supported to have a healthy balance between work life and personal life. A full life outside of the office is believed to make for a happier, healthier team. Support for this is offered by providing robust benefits such as, but not limited to, the following:

• Medical, Dental, and Vision insurance.
• Vacation, Sick, and Volunteer days.
• 401K with an employer safe harbor match.
• Special Vendor Discounts on programs for:
• Identity theft and fraud prevention.

Base Salary Range: $145,000 - $160,000; Salary is commensurate with qualifications and experience.

The organization encourages people from minority or marginalized groups to apply. If an applicant does not meet 100% of the above qualifications but sees themselves contributing, they are encouraged to submit an application.

The hiring organization is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, height, weight, or any other characteristic protected by applicable laws, regulations, and ordinances. The organization also considers qualified applicants regardless of criminal histories, consistent with legal requirements in the country where it operates.