Director of Lifecycle and Customer Journey

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Lifecycle & Customer Journey in United States.

This role offers a high-impact opportunity to design and scale the end-to-end customer lifecycle strategy within a fast-growing, mission-driven SaaS environment. You will be responsible for shaping how customers experience the product journey—from first interaction through onboarding, activation, retention, and long-term value expansion. Acting as a key driver of growth and engagement, you will build data-driven, AI-enabled lifecycle programs that improve conversion, retention, and lifetime value. You will lead a high-performing team while partnering closely with Sales, Product, Customer Success, and Marketing to remove friction across the customer journey. The role blends strategic vision with hands-on execution in a highly collaborative, innovation-focused environment. This is a leadership position with strong influence over customer experience and business growth outcomes.

Accountabilities

• Define and lead the end-to-end lifecycle and customer journey strategy, ensuring alignment with growth, retention, and revenue objectives
• Design and execute AI-powered, multi-channel programs across email, SMS, in-app, push, and other engagement channels
• Build and optimize onboarding and activation journeys that accelerate time-to-value and early customer engagement
• Develop segmentation strategies to drive targeted growth, engagement, and retention across key customer groups
• Partner with Sales and Customer Success to drive expansion, upsell, and long-term customer lifetime value
• Oversee lifecycle automation and tooling strategy in collaboration with MarTech and product teams
• Establish KPIs and analytics frameworks to measure conversion, retention, churn, and engagement performance
• Lead experimentation programs to continuously test, learn, and optimize lifecycle performance
• Own referral and advocacy programs to drive organic acquisition and customer-led growth
• Serve as a strategic partner to executive leadership, aligning lifecycle strategy with company-wide priorities
  
  

Requirements

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• 7-12+ years of experience in lifecycle marketing, CRM, growth marketing, or customer journey management
• Strong background in SaaS or marketplace environments with measurable impact on retention, conversion, or LTV
• Proven experience building and managing high-performing lifecycle or CRM teams
• Deep expertise in omnichannel marketing platforms such as Braze, HubSpot, Salesforce, or equivalent tools
• Strong analytical skills with the ability to translate data insights into actionable marketing strategies
• Experience working with SMB audiences or service-based industries is a strong plus
• Familiarity with AI-driven lifecycle tools, predictive models, or automation frameworks is highly valued
• Strong systems thinking with the ability to manage complex, cross-functional initiatives
• Excellent communication and stakeholder management skills with executive presence
• Highly customer-obsessed mindset with strong ownership and bias for action
  
  

Benefits

• Competitive salary range of $122,000-$152,000 plus annual bonus and equity eligibility
• Fully remote-friendly work environment with flexible work arrangements

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• Comprehensive medical, dental, and vision insurance coverage
• 401(k) retirement plan
• Flexible and unlimited PTO policy
• Paid parental leave
• Monthly tech reimbursement
• Employee equity program in a high-growth startup environment
• Strong culture of innovation, collaboration, and continuous learning
• Inclusive and mission-driven workplace focused on meaningful impact
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.