Senior Director of Brand Engagement

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Senior Director of Brand Engagement

The Opportunity

As a global leader in mobility and innovation, we are looking for a creative and strategic leader of Brand Engagement to join our team. This is a high-impact role for a candidate with experience in both communications and marketing, eager to make their mark in a purposeful company recognized worldwide for excellence and sustainability.

This position serves as a highly visible leadership role, partnering closely with key stakeholders while providing direct responsibility for leading and inspiring a brand engagement team. It is based in Greenville, SC – close to beaches, mountains, and major cities like Atlanta and Charlotte.

What You’ll Do

This role will define and lead the corporate and brand engagement strategy for the United States and Canada, aligning consumer focused marketing priorities with enterprise level business objectives. This role owns end‑to‑end brand communications, performance marketing, media relations, social media and reputation management across Paid, Earned, Shared, and Owned channels. As a highly visible leader, the Senior Director will guide multiple teams, partner closely with executives and business leaders, manage agency relationships, and ensure brand, corporate, and employer communications strengthen the company’s reputation, drive engagement, and deliver measurable business impact. Key responsibilities include:

• Define and implement the regional brand and corporate engagement strategy aligned to business and enterprise goals
• Be responsible for and develop Brand Communications, Performance/Media, and transverse Corporate teams (employer brand, public relations, brand identity, etc.)
• Own integrated PESO communication strategies across content, media, public relations, and social media

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• Serve as senior advisor to executives on essential communications, messaging, and media engagement.
• Oversee media relations, crisis communication readiness, and reputation risk management
• Drive performance optimization through insights, analytics, and important metrics
• Lead agency and vendor strategy, performance management, and investment governance
• Advance digital transformation and MarTech capabilities across teams
• Foster a high‑performing, purposeful culture with strong succession planning
  
  

What You Will Bring

• MBA or Master’s degree in Marketing, Strategic Communications, or a related field preferred

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• 8–10+ years of proven experience in brand, corporate, or critical communications
• Demonstrated expertise in crisis management and corporate communications, including external communications in complex and/or operations environments
• Proven people leadership experience, including managing managers and/or direct reports
• Strong executive‑level communication and presentation skills
• Ability to operate effectively within a matrixed organization, demonstrating collaboration, influence, and shared decision‑making
  
  

Relocation Assistance Provided

Ready to Shape the Future of Innovation?

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world. Drawing on its deep know-how in polymer composite materials, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Why Michelin?

• Career Growth: Personalized development plans, mentorship, and cross-functional opportunities. Unique career paths and opportunities for advancement.
• Inclusive Culture: Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized. Option to join one of our Connected Communities.
• Innovation-Driven: Work on projects that matter—from sustainable materials to digital transformation.
• Community Impact: Be part of a company that does what's right. We use sustainable business practices while balancing the needs of our customers and communities.
  
  

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com.

This position is not available for immigration sponsorship.

We build the future with people like you. Begin your career with Michelin today!