Drive growth for a brand within the Feminine Care business by leading key marketing initiatives, analyzing syndicated retail data, and delivering commercial programs that achieve financial objectives.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Senior Associate Brand Manager
📍 Location: Chicago, Illinois, USA (Hybrid)
About the Role
A leading consumer goods company is looking for a Senior Associate Brand Manager to help drive growth for a brand within the Feminine Care business. This role combines brand strategy, marketing execution, consumer insights, analytics, and cross-functional leadership to deliver strong commercial performance.
Reporting to the Senior Brand Manager, you'll work closely with teams across Insights & Analytics, Sales, Customer Development, Supply Chain, R&D, Finance, and agency partners.
Key Responsibilities
Brand Strategy & Growth
- Lead key marketing initiatives that strengthen the brand's market position.
- Support new product launches, pricing initiatives, and other growth programs.
- Execute annual marketing plans aligned with broader brand strategies.
- Deliver commercial programs that achieve financial objectives.
Marketing Execution
- Apply core marketing levers including:
- Pricing
- Distribution
- Merchandising
- Advertising
- Promotions
- Innovation
- E-commerce
- Coordinate execution across multiple internal teams and external partners.
Consumer & Market Analysis
- Analyze syndicated retail data (e.g., Nielsen and IRI).
- Monitor:
- Brand performance
- Market share
- Category trends
- Product performance
- Marketing ROI
- Combine multiple data sources, including digital performance metrics, to identify opportunities.
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Consumer Insights
- Identify consumer and shopper needs.
- Translate market trends into actionable marketing recommendations.
- Develop insight-driven presentations and business cases.
- Use research to guide brand strategy and innovation.
Retail & Commercial Planning
- Develop strategies for:
- Distribution
- Packaging
- Shelf placement
- Merchandising
- Work with customer teams to build joint growth plans.
- Translate segmentation and market trends into execution plans for the wider organization.
Cross-Functional Leadership
- Partner with:
- Finance
- Sales
- Supply Chain
- Operations
- Digital
- Planning
- Customer Development
- Influence stakeholders without direct authority.
- Lead cross-functional projects from planning through execution.
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Business Analysis
- Perform detailed analysis to:
- Identify business problems
- Spot emerging trends
- Develop hypotheses
- Recommend strategic actions
- Help improve brand performance through data-driven decision making.
Requirements
Education
- Bachelor's degree in Marketing, Business, or a related field.
- MBA preferred.
Experience
- 3+ years of progressive experience in brand management or consumer marketing.
- Previous experience within a consumer packaged goods (CPG) company (full-time or internship).
- Experience collaborating across multiple business functions.
Technical Skills
- Strong experience with:
- Nielsen
- IRI
- Syndicated retail data
- Market performance reporting
- Ability to interpret large datasets and convert findings into business actions.
- Familiarity with:
- Brand strategy
- Innovation planning
- Marketing planning
- Digital and e-commerce performance metrics
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Preferred Experience
- E-commerce and direct-to-consumer (DTC) marketing.
- Demand forecasting or Integrated Business Planning (IBP/S&OP).
- P&L management.
- Performance scorecards and ongoing business reporting.
Skills
- Strong commercial and financial acumen.
- Excellent analytical and problem-solving skills.
- Consumer-focused mindset.
- Outstanding communication and storytelling abilities.
- Ability to influence stakeholders across all levels.
- Strong project management and organizational skills.
- Collaborative leadership style.
Additional Information
- Work model: Hybrid.
- Salary: US$116,380–US$143,740 per year, plus bonus eligibility and comprehensive benefits.
- Relocation: In-country relocation support is available for the successful candidate, subject to company policy.
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