AI Marketing Specialist (Automation & Personalization)

Skills:
marketing automation tools, AI tools for content & workflows, Audience Segmentation, personalization strategies, Campaign Analytics, performance tracking,

Company Overview

Proof-of-Skill is transforming the job market by emphasizing skill-based evaluations. By offering verifiable proof of candidates' skills through expert-reviewed assignments, it aims to make hiring efficient and inclusive. The company operates with a small team, headquartered in Mumbai, in the Technology, Information, and Internet industry. Learn more at proofofskill.org.

Job Overview

We are seeking an AI Marketing Specialist (Automation & Personalization) for a full-time role at Proof-of-Skill. This is a remote role. You will be responsible for leveraging AI tools and automation to optimize marketing campaigns, personalize user experiences, and drive growth across channels.

Qualifications And Skills

• Strong understanding of digital marketing fundamentals (email, social, performance marketing)
• Experience with marketing automation tools (HubSpot, Mailchimp, or similar)
• Familiarity with AI tools for content, analytics, and personalization (e.g., ChatGPT, Jasper, etc.)

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• Ability to segment audiences and create personalized marketing journeys
• Basic understanding of data analysis and campaign performance metrics
• Experience with A/B testing and conversion optimization
• Knowledge of CRM tools and customer lifecycle management
• Strong communication and copywriting skills
• Analytical mindset with attention to detail
• Self-driven with high ownership in a remote setup
  
  

Roles And Responsibilities

• Design and execute automated marketing campaigns across channels
• Use AI tools to create and optimize marketing content and workflows
• Build personalized user journeys based on behavior and segmentation
• Analyze campaign performance and optimize for conversions and engagement
• Run A/B tests to improve messaging, targeting, and outcomes
• Collaborate with product, design, and growth teams
• Manage and optimize CRM and marketing automation platforms
• Identify opportunities to improve customer acquisition and retention
• Stay updated with the latest AI and marketing trends