Senior Social Media Marketing Specialist

Social Media Marketing Specialist - Remote | Full-time

Our Mission is to change how organizations work.

Trao is an AI R&D lab for mid-market and enterprise companies. We research, design, build, and deploy software and AI systems.

We’ve delivered work across industries, including:

1. Large banks such as CommBank (one of Australia’s largest banks)
2. The UK Government
3. US-based family offices
4. Numerous VC-backed startups

Behind the scenes is a small team obsessed with precision, speed, and consistently over-delivering high-quality work. We are engineering-first, detail-oriented, and focused on solving real business problems through systems most teams consider impossible.

We work on very ambitious projects.

The Role

This is a Social Media Marketing Specialist role.

You will fully own Trao’s digital presence and paid acquisition engine.

You will be responsible for building, scaling, and optimizing our marketing systems across platforms.

This is a high-ownership role for someone who understands both performance marketing and brand-building -- and can execute end-to-end without hand-holding.

Work Style & Expectations

1. 6 days a week, 9 hours/day
2. Fully remote
3. You will often work beyond 9 hours
4. Fast timelines, real deadlines, real ownership

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5. Direct collaboration with founders
6. High-performance bar

If you are not deeply driven by execution, performance metrics, and creative quality, this role will not be a good fit.

What You’ll Do

1. Own Paid Acquisition (Meta + Google)
2. Fully manage and scale our Meta Ads account
3. Set up and optimize Pixel + Conversion API tracking
4. Design, test, and iterate high-performing ad funnels
5. Run and optimize Google Ads campaigns (Search, Display, YouTube)
6. Continuously improve CAC, ROAS, and conversion rates
7. Build structured experimentation pipelines (A/B testing creatives, audiences, hooks)

You will own performance outcomes.

1. Creative Strategy & Ad Production
2. Conceptualize and produce high-quality ad creatives
3. Write compelling ad copy and hooks
4. Collaborate on or independently create visuals, videos, and motion assets
5. Rapidly iterate based on performance data
6. Build a scalable creative testing engine

We care deeply about speed + taste in creative execution.

1. Brand Identity & Positioning
2. Help define and evolve Trao’s brand identity across platforms
3. Ensure consistency in tone, visuals, and messaging

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4. Create high-quality marketing assets (landing visuals, decks, ad creatives)
5. Translate complex AI systems into simple, compelling narratives

You will shape how the market perceives Trao.

1. Organic Social & Content
2. Write and publish LinkedIn posts (founder-led + company content)
3. Build and manage social media presence across platforms
4. Create content calendars and distribution strategies
5. Design static and visual assets for social channels
6. Track engagement and continuously refine content strategy

You will own top-of-funnel attention.

Tools (You Must Be Comfortable Here)

1. Meta Ads Manager
2. Google Ads
3. Conversion tracking (Pixel, Conversion API)
4. Figma / Canva / Creative tools
5. Analytics dashboards (GA4, etc.)
6. LinkedIn

How to Apply

If you believe you are a strong fit, please email rgupta@trao.ai

Include:

1. A summary (4-5 lines) of why you think you are a good fit
2. Links to campaigns, creatives, or accounts you’ve worked on
3. Your LinkedIn / Resume