Performance-Driven Designer

About The Company

Directive is a revenue-first marketing consultancy dedicated to serving B2B SaaS, enterprise technology, industrial, and commerce brands. Our approach emphasizes building visual systems that are not only visually compelling but also highly functional and performance-driven. We understand that marketing assets must withstand the pressures of complex channels, professional services positioning, and diverse buying audiences that range from CMOs to CFOs. Our expertise lies in creating scalable, impactful visual solutions that support our clients' growth and revenue objectives, ensuring that every design element contributes directly to measurable business outcomes.

About The Role

We are seeking a creative, curious, and ambitious designer to join our team and make a significant impact in performance-driven advertising. In this role, you will be responsible for crafting engaging visual assets across multiple digital channels such as LinkedIn, Meta, YouTube, and TikTok. Your work will involve developing designs that capture attention, drive engagement, and generate results through data-backed creative strategies. This position offers an exciting opportunity to experiment with innovative design techniques, collaborate with cross-functional teams, and influence business outcomes in a fast-paced environment. You will work closely with media, content, and client teams to produce static and motion creative assets that align with campaign goals and audience insights.

Qualifications

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and conversion rate optimization (CRO)
• At least 1 year of experience in motion graphics and short-form video production
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Figma
• Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools
• Strong understanding of digital marketing metrics such as A/B testing, heat-mapping, and CRO analytics
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Ability to interpret data and user insights to inform design decisions
• Experience designing for various social media platforms and ad specifications
• Proactive attitude towards industry trends, including emerging AI and automation technologies
  
  

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Responsibilities

• Design compelling digital assets such as ads, landing pages, and creative variations backed by data to optimize marketing KPIs
• Create motion graphics and short-form videos tailored for social media platforms including LinkedIn, Instagram, YouTube, and TikTok
• Edit and adapt existing video assets into high-performing ad units, ensuring compliance with platform specifications and attention spans
• Collaborate with media and content teams to align creative assets with campaign goals and audience insights
• Maintain brand consistency across static, motion, and video assets while creatively adapting for different segments and platforms
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and Crazy Egg
• Conduct user research, usability testing, and heat mapping to gather insights and validate design choices
• Iterate and refine designs based on testing outcomes, feedback, and data insights
• Manage multiple projects simultaneously, providing regular updates and communicating effectively with internal stakeholders
• Stay informed on industry trends, best practices, and emerging technologies related to CRO and user experience design
  
  

Benefits

• Competitive annual salary range of $70,000–$80,000 USD, based in Canada, with variations depending on experience and skills
• Comprehensive health benefits including medical, dental, and vision plans, with employer-paid coverage for employees and partial contributions for dependents
• Disability and life insurance coverage to support your well-being
• Wellness benefits such as access to certified therapists, mental health memberships, and physical therapy services
• Flexible time off policies including unlimited PTO with a minimum of two weeks, paid holidays, your birthday off, and end-of-year recharge period
• Paid parental leave to support work-life balance and family growth
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus, increasing with tenure and contribution
• Remote-first work environment with the option to work from anywhere in the US or from our offices in Irvine, California, or other global locations where authorized
• Access to modern tools and technology to facilitate remote collaboration and productivity
  
  

Equal Opportunity

Directive is committed to fostering an inclusive and diverse workplace. We welcome applications from individuals of all backgrounds, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that a diverse team drives innovation and growth, and we are dedicated to providing equal employment opportunities to all qualified applicants. We look forward to considering your application and exploring how you can contribute to our dynamic team.