Brand Manager

A fast-growing player in the Digital Technology & Software Products sector, focused on building scalable B2B and B2C product experiences across web and mobile. We deliver outcome-driven marketing and product solutions that accelerate customer acquisition, retention, and brand equity in competitive markets.

This remote role is India-based and reports into the global marketing leadership team. The primary, best-performing title for this role is: Brand Manager.

Role & Responsibilities

• Define and execute the brand strategy and positioning across target segments, ensuring consistent messaging across all channels.
• Lead end-to-end integrated campaigns (concept → creative brief → execution → measurement) to drive awareness, demand, and product adoption.
• Partner with product, growth, and content teams to translate product value into differentiated go-to-market narratives and launch plans.
• Manage digital advertising performance across paid social, search, and programmatic channels; optimise for CAC and ROI.
• Use consumer insights, market research and analytics to shape creative direction, pricing communication, and channel mix decisions.
• Own brand governance: creative briefs, asset libraries, agency/vendor relationships, and quarterly performance reporting.
  
  

Skills & Qualifications Must-Have

• Proven experience managing brand or product marketing for consumer or B2B technology products.
• Strong track record of planning and delivering integrated marketing campaigns with measurable business outcomes.
• Hands-on experience with digital advertising platforms and performance optimisation.
• Data-driven decision maker: comfortable using analytics to set targets, run experiments, and report ROI.
• Excellent stakeholder management with cross-functional teams (product, growth, creative, sales).
• Fluent in English; ability to craft crisp positioning and high-impact creative briefs for remote teams and agencies.
  
  

Preferred

• Experience working remotely across distributed teams and managing external creative agencies.
• Background in SaaS or technology product marketing.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Prior ownership of brand launches and lifecycle campaigns that improved activation and retention metrics.
  
  

Benefits & Culture Highlights

• Fully remote, India-wide role with flexible working hours and asynchronous collaboration.
• Outcome-oriented culture that values data, experimentation, and fast iteration.
• Opportunities to lead brand strategy for high-impact product launches and scale marketing capabilities.
  
  

How to apply: Include a brief cover note describing one brand campaign you led end-to-end, the goal, channels used, and the measurable result. High-performing candidates will highlight concrete metrics and creative assets.

Skills: marketing analytics,brand strategy,product positioning,digital advertising,integrated campaign planning,google analytics,go-to-market strategy