We are seeking a results-driven Performance Marketer to lead paid acquisition for our new AI-native product, Gakku. The ideal candidate will own and scale performance marketing efforts across key paid channels, driving user growth and optimizing ROI. This role requires a strong analytical mindset and expertise in Meta Ads and Google Ads.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Performance Marketer (iOs app user acquisition)
Location: Remote (within U.S.)
Employment Type: Full-time (W2)
Compensation: $130k-200k
Reports to: CEO
About the Role
We are looking for a results-driven Performance Marketer to lead paid acquisition for our new AI-native product, Gakku. In this role, you will own and scale performance marketing efforts across key paid channels, with a strong focus on driving user growth, optimizing ROI, and continuously improving campaign performance.
What You’ll Do
- Own and execute paid acquisition strategy for Gakku
- Manage and optimize campaigns across Meta (Facebook/Instagram) and Google Ads
- Drive user growth through data-driven testing and iteration (creative, targeting, bidding, funnel)
- Analyze campaign performance and continuously improve key metrics (CPI, CAC, ROAS, LTV)
- Collaborate with product and creative teams to develop high-performing ad creatives
- Identify new growth opportunities, channels, and scalable acquisition strategies
- Monitor industry trends and competitor activities to inform strategy
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Who You Are
Must-Have
- 2–4+ years of hands-on experience in performance marketing / paid acquisition
- Proven experience with iOS app user acquisition campaigns
- Strong expertise in Meta Ads and Google Ads
- Data-driven mindset with strong analytical and optimization skills
- Ability to work independently in a fast-paced, remote environment
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Nice-to-Have
- Experience in consumer-facing products, especially mobile games, short-form content/ entertainment apps, subscription-based products, etc.
- Familiarity with creative testing frameworks and UGC-style ads
- Chinese language proficiency (Mandarin) is a plus
Why Join Us
- Work directly with the CEO and have high ownership from day one
- Be part of building an AI-native global product (Gakku)
- High-impact role with room to scale both budget and responsibility
- Remote-first, fast-moving, and entrepreneurial team
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