AI Summary
Lead and scale the marketing function at FormAssembly. Drive growth and pipeline through demand generation, brand development, and product positioning. Partner with Sales, Product, and Customer Success to deliver measurable impact.
Key Highlights
Drive Growth & Pipeline
Build a Category-Defining Brand
Lead Product Marketing
Own Marketing Operations
Build & Lead a High-Performing Team
Key Responsibilities
Drive Growth & Pipeline
Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Build a Category-Defining Brand
Shape and elevate FormAssembly's brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Lead Product Marketing
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy
Deliver high-impact sales enablement tools
Own Marketing Operations
Build a data-driven marketing engine with clear KPIs
Manage marketing tech stack, automation, and analytics
Report on performance, ROI, and growth insights
Build & Lead a High-Performing Team
Recruit, mentor, and scale a world-class marketing team
Foster a culture of accountability, innovation, and collaboration
Manage budget and resource allocation
Technical Skills Required
Benefits & Perks
Health benefits
Mental Health benefits
401(k) with 4% company match
Unlimited PTO
9 paid company holidays
Flexible work schedule
Generous Paid parental leave
Charitable contribution match
Budget for professional development
Company provided Mac laptop
Nice to Have
Experience in compliance, data security, or workflow automation
Background in scaling marketing teams in high-growth environments
Job Description
We're looking for a strategic and data driven VP of Marketing to lead and scale the marketing function at FormAssembly. In this role, you'll own the full marketing strategy, from brand to pipeline and play a critical part in accelerating revenue growth.
You'll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.
What You'll Do
Drive Growth & Pipeline
- Own marketing-sourced pipeline and revenue targets
- Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
- Optimize funnel performance and conversion rates
- Shape and elevate FormAssembly's brand and positioning
- Oversee content, PR, and thought leadership strategies
- Ensure consistent, compelling messaging across all channels
- Define product positioning and differentiation
- Partner with Product and Sales on the go-to-market strategy
- Deliver high-impact sales enablement tools
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Build a data-driven marketing engine with clear KPIs
- Manage marketing tech stack, automation, and analytics
- Report on performance, ROI, and growth insights
- Recruit, mentor, and scale a world-class marketing team
- Foster a culture of accountability, innovation, and collaboration
- Manage budget and resource allocation
- 8-10+ years of marketing experience, with leadership in B2B SaaS
- Proven success in driving pipeline growth and revenue impact
- Deep expertise in demand generation and digital marketing
- Strong experience with enterprise and mid-market audiences
- Exceptional leadership and cross-functional collaboration skills
- Analytical mindset with a passion for data-driven decision-making
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Experience in compliance, data security, or workflow automation
- Background in scaling marketing teams in high-growth environments
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here. Some of our benefits include:
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
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