HIREXE seeks a strategic Marketing Manager to lead digital marketing efforts, drive brand awareness, and generate high-quality leads. The ideal candidate will have 3-6 years of marketing experience, preferably in B2B SaaS or tech, and a strong analytical and data-driven mindset.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Job Advertisement: Marketing Manager
Fully Remote
Full-Time
Must be comfortable working EST hours
Position Overview
A US-based company is looking for a strategic, results-driven Marketing Manager to lead and scale digital marketing efforts.
You’ll work closely with the CEO and cross-functional teams to:
- Drive brand awareness
- Generate high-quality leads
- Build a scalable marketing engine that supports revenue growth
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute a full-funnel marketing strategy
- Plan and optimize campaigns across paid, organic, email, and social channels
- Continuously test messaging, targeting, and creatives
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Demand Generation
- Own lead generation and pipeline growth
- Partner with sales on ICP alignment and lead handoff
- Optimize conversion rates across the funnel
Content & Brand
- Oversee content creation (blogs, case studies, email, social)
- Maintain consistent brand voice and positioning
- Identify opportunities to strengthen market differentiation
Performance Marketing & Analytics
- Track and report on CAC, ROI, and conversion rates
- Manage paid channels (Google Ads, LinkedIn Ads, etc.)
- Use data to drive decision-making and growth
Marketing Operations
- Build and optimize workflows, automation, and reporting
- Manage tools like HubSpot, Google Analytics, and CRM systems
- Ensure accurate tracking and attribution
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Cross-Functional Collaboration
- Work closely with sales, product, and leadership teams
- Share insights to influence product and GTM strategy
- Support product launches and campaigns
Success Metrics
- Lead volume & quality
- Funnel conversion rates
- CAC & ROAS
- Campaign performance (CTR, CPL, engagement)
- Marketing contribution to revenue
Qualifications
- 3–6 years in marketing (ideally B2B SaaS or tech)
- Proven experience running multi-channel campaigns
- Strong analytical and data-driven mindset
- Experience with tools like HubSpot, Google Analytics, LinkedIn Ads
- Excellent communication and messaging skills
- Self-starter with strong ownership and execution ability
- Degree in marketing, business, or related field (preferred, not required)
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