Head of Instagram Content Creation

Head of Instagram Content Creation – for the CEO of an Elite Digital Education & Creator Growth Agency

Fully Remote (USA – EST preferred)

$150K–$200K Base + 10% Performance Bonus + Follower Milestone Bonuses (100K / 300K / 500K+)

Ready to own and explode one of the most influential Instagram channels in the creator economy?

We're partnered with a hyper-scaling digital education powerhouse that builds rocket-fuel content systems and automation for the internet's biggest entrepreneurs, thought leaders, and personal brands—some with tens of millions in audience reach. This isn't about vanity metrics. It's about obsessive, results-driven content that turns attention into serious revenue.

Now we're searching for a world-class Head of Instagram Content to take full ownership of a Co-Founder's high-profile Instagram channel (featuring Natasha) and transform it into a category-defining growth machine.

This is your chance to architect a content empire: high-retention Reels, viral carousels, addictive Stories—produced at elite volume and quality. You'll lead creative direction, build unbreakable systems, and scale a small team as the brand surges.

What You'll Own & Dominate:

Creative Vision & Strategy

• Craft the full Instagram playbook: Reels, carousels, graphics, Stories.
• Invent signature formats and creative DNA that make the brand instantly recognizable.
• Map quarterly roadmaps tied directly to revenue-driving business goals.
• Lock in a magnetic, repeatable on-camera persona for Natasha.

High-Performance Production

• Engineer addictive Reels with elite pacing, hooks, captions, story arcs, and motion design.

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• Design crisp, high-taste carousels that stop scrolls and drive saves/shares.
• Script + prep Natasha for high-energy, crystal-clear shoots.
• Direct on-camera: energy, delivery, presence, lighting, vibe—get every take elite.

Publishing & Cadence

• Run a disciplined, high-velocity machine: • 7–21 Reels per week • 7+ premium carousels/graphics weekly • Always-on strategic Stories
• Deliver polished, optimized packages early—zero chaos.

Systems & Scale

• Build bulletproof SOPs, workflows, asset libraries, and naming conventions.
• Own end-to-end: ideation → scripting → filming → editing (with editors) → QC → scheduling → analysis.
• Turn data into weekly creative pivots.

Performance & Growth

• Obsess over retention curves (aim 30–70%+), engagement quality, audience fit, and explosive growth.
• Rapid-test hooks, styles, formats—iterate weekly for compounding wins.
• Drive saves, shares, profile visits, DMs, and real inbound opportunities.

Success = Measurable Wins

• Flawless weekly output hitting/exceeding targets.
• Skyrocketing retention and high-quality follower growth.
• Surge in saves/shares/conversations.
• Smooth, predictable pipeline—no surprises.

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Who Thrives Here Proven Instagram powerhouses who’ve lived in high-volume, high-stakes content environments (think daily/near-daily posting at scale). You bring:

• Elite short-form video editing + production chops.
• Strong graphic design eye (typography, layout, visual hierarchy).
• Instinct for platform trends, cultural timing, and what actually converts.
• Experience directing on-camera talent with confidence and precision.
• Ability to create repeatable frameworks—not just one-hit wonders.
• Ruthless operational discipline + async communication speed.
• Competitive fire: obsessed with excellence, metrics, and leveling up.

Perks & Rewards

• $150K–$200K base + 10% performance bonus + big milestone bonuses at key follower thresholds.
• Flexible PTO, company holidays, year-end shutdown.
• Annual learning stipend + leadership development days.
• 401(k) match (U.S.), parental leave, annual retreat.
• Work with top-tier creators and see your systems fuel real business growth.

If you've crushed it as a Content Manager, Instagram Content Creator, Social Media Content Producer, Head of Content, Creative Director, Organic Social Media Manager, Instagram Reels Creator & Growth Lead, or UGC-style content creator at fast-moving shops in the creator/education space—this is your next-level leap.

Ready to build something iconic? Apply now and let's turn this channel into a legend. 🚀