Growth Marketing Manager (B2B SaaS)

syncezy • New Zealand
Remote
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AI Summary

SyncEzy is a fast-growing B2B SaaS company seeking a hands-on Growth Marketing Manager to drive qualified pipeline across AU, USA, UK, and NZ. The role involves building and executing demand generation campaigns, creating high-quality B2B SaaS content, and managing marketing automation. The ideal candidate has 5+ years of experience in B2B SaaS marketing and technical skills in CRM and marketing automation tools.

Key Highlights
Drive qualified pipeline across AU, USA, UK, and NZ
Build and execute demand generation campaigns
Create high-quality B2B SaaS content
Key Responsibilities
Build and execute end-to-end demand generation campaigns
Own lead generation and pipeline contribution
Create high-quality B2B SaaS content
Optimise website conversion and funnel performance
Manage and improve marketing automation (Zoho / CRM workflows)
Run and scale webinar programs (sales + customer success)
Work closely with Sales to improve lead quality and conversion
Lead and coordinate freelancers, agencies, and internal team members
Technical Skills Required
CRM Marketing automation tools (Zoho CRM, ZOHO Campaigns, Webinars, HubSpot, Salesforce) GA4 Google Tag Manager Conversion tracking WordPress or similar CMS and analytics tools (Zoho Analytics or equivalent) Paid acquisition (Google Ads, LinkedIn Ads) and SEO tools (Ahrefs, SEMrush, GSC)
Benefits & Perks
$110K – $130K NZD (based on experience)
100% Remote/Work from Home
Work directly with the CEO and leadership team
Nice to Have
Construction/trades experience

Job Description


SyncEzy is a fast-growing, bootstrapped B2B SaaS company building integrations for the Construction, Trades, and Service industries. We work with platforms like Procore, Simpro, Autodesk, and Zoho to solve real operational problems for businesses globally.


We are not VC-funded. We grow through product-market fit, customer value, and smart execution.

We are looking for a hands-on Growth Marketing Manager to take ownership of our marketing engine and drive a qualified pipeline across AU, USA, UK, and NZ.

This role reports directly to the CEO and involves both strategy and execution.


Title: Growth Marketing Manager (B2B SaaS) – Remote (NZ)

Exp: 5+ years

Salary: $110K – $130K NZD (based on experience)

100% Remote/Work from Home


What You’ll Own

  • Build and execute end-to-end demand generation campaigns (SEO, paid, email, webinars)
  • Own lead generation and pipeline contribution
  • Create high-quality B2B SaaS content (landing pages, case studies, product pages)
  • Optimise website conversion and funnel performance
  • Manage and improve marketing automation (Zoho / CRM workflows)
  • Run and scale webinar programs (sales + customer success)
  • Work closely with Sales to improve lead quality and conversion
  • Lead and coordinate freelancers, agencies, and internal team members


What Success Looks Like (6–12 months)

  • Consistent growth in qualified inbound leads
  • Improved conversion rates across the funnel
  • Scalable campaign playbooks across key markets
  • Strong alignment between marketing and sales pipeline
  • Clear reporting on CAC, LTV, and ROI


Requirements

  • Able to work independently in a fully remote environment
  • Degree in Marketing, Business, or Software Engineering
  • 5+ years in B2B SaaS marketing (construction/trades experience is a plus)


Technical Skills:

  • Hands-on experience with CRM and marketing automation tools (Zoho CRM, ZOHO Campaigns, Webinars, HubSpot, Salesforce)
  • Experience with GA4, Google Tag Manager, and conversion tracking
  • Familiarity with WordPress or similar CMS and analytics tools (Zoho Analytics or equivalent)
  • Strong understanding of attribution, UTMs, and campaign tracking
  • Proficiency in paid acquisition (Google Ads, LinkedIn Ads) and SEO tools (Ahrefs, SEMrush, GSC)


Analytical & Execution:

  • Strong grasp of funnels, CRO, and performance marketing metrics (CAC, LTV, MRR, ROI)
  • Proven ability to execute end-to-end campaigns
  • Data-driven decision making with strong attention to detail
  • Organised, proactive, and comfortable in a fast-paced environment
  • Experience running webinars, email campaigns,


Salary & Benefits

  • $110K – $130K NZD (based on experience)
  • Fully remote (work from anywhere)
  • Work directly with the CEO and leadership team
  • High ownership, low bureaucracy environment


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